V To study about executive support system.

V To study about model and conceptual structure

of executive support system.
V To study about the role of ESS in an
organisation and digital firm.
V To find out the role and usage of ESS in hotel
industry.
V Future scope for ESS.
a Ôesearch Type: Descriptive research

Data collection methods-

a Secondary data
Journals
Internet
Newspapers
Magazines
Books
V The duration of the study was short i. e. one
month only.
V The data collected is from secondary research.
V The authentication and appropriateness of the
data is limited to the references taken only.
V The scope of collection of data is limited.
 á
á  


V Information system is defined as a set of

interrelated components that collect (or
retrieve), process, store and distribute
information to support decision making and
control in an organisation.
V Executive Support Systems
V Management Information Systems
V Decision-Support Systems
V Knowledge Management Systems
V Office Automation Systems
V Transaction Processing Systems
a Executive information systems at the
organization·s strategic level are designed to
address unstructured decision making through
advanced graphic and communication.

a ESS assists in answering the following questions:

What business should we be in?
What are the competitors doing?
What new acquisitions would protect us from cyclical
business swings?
Which units should we sell to raise cash for acquisitions?
Despite the particularities of each ESS, they have
common elements like:
V Information component:

V Models component:

V Knowledge component
V ardware
V Software
V User Interface
V Telecommunication
V Easy for upper-level executives to use,
extensive computer experience is not required
in operations
V Provides timely delivery of company summary
information
V Information that is provided is better
understood
V Filters data for management
V Improves to tracking information
V Offers efficiency to decision makers
a System dependent
a Limited functionality, by design
a Information overload for some managers
a Benefits hard to quantify
a igh implementation costs
a System may become slow, large, and hard to
manage
a Need good internal processes for data
management
a May lead to less reliable and less secure data
V Manufacturing
V Marketing
V Financial
a
   
help managers identify changing market conditions,
formulate responses, track implementation efforts and
learn from feedback

a         

   
To see how well a firm is meeting its strategic goals

a
       
to extend the usefulness of data captured in operational
systems to give management a picture of the overall
performance of the firm
! " 
!  ! 

a Occupancy trends and forecasting
a Ôeservation reports
a Guest in house
a Arrivals
a Market statistics
a Ôevenue per available room
a Travel agents statistics
a Ôevenue/payments reports
a Ôoom statistics
a Night audit report.
V One-Stop Guest Services
V Smart Cards
V Video Check-In and Express Check-Out
V Database Marketing
V Executive Information Systems (EIS)
a Formulating strategy for hotel business.
a Making yearly sales forecasting trends.
a Making operating plan for hotel business.
a Yearly budget forecasting.
a Profit planning.
a Personnel planning.
a otel expansion planning.
a aving the competitive advantage over rivals
using information provided by ESS.
a Finding out the advantageous factors for business.
a Analysing the historical data.
V The ESS is of great usage because it comprises
all the information systems that come in the
hierarchy below it.
V The future executive information systems will
become diverse because of integrating
potential, new applications and technology into
the systems, such as incorporating artificial
intelligence (AI) and integrating multimedia
characteristics and ISDN technology into an
EIS
V EIS is timely, efficient and effective in
supporting the decision making process.
TANKS