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Bushra Nayab

BBA IMS,UOP
MBA NUST
ITB
Concept of Business

 Includes all commercial and industrial activities


 That provides goods and services
 Undertaken for profits
Commercial Vs. Industrial

Industrial
 Manufacturer who converts raw material into finished goods
 Poultry
 Farming
 Mining
Commercial

 Buying and selling on retail or wholesale


 Financing of trade by banks
 Transportation of goods
Activities excluded from business

 Social service activities


 Personal consumption activities
 Religious and other activities
 Illegal activities
Characteristics of Business

 Entrepreneur (The one who starts the business/owner)


 Deals in goods and service
 Involves production or exchange of goods
 Series of deals (ongoing process)
 Desire to earn profit
 Involves element of risk
 Creation of utilities (goods/services)
Importance of business

 Mass production of goods (individual vs. Factory)


 Innovations (new methods, technologies)
 Expansion of markets
 Employment
 Source of revenue (profit)
Objectives of Business
What do we mean by objective?
 Economic objectives
1. Profit earning
2. Creating markets
3. Innovation

 Social objectives
1. Supply of quality goods
2. Employment
Objectives

 Human objectives
1. Employment
2. Reward for job
3. Working conditions
Components of Business

 Industry
 Commerce
Functions of a modern business

 Production Function (produce goods and services)


 Financial function (Secure Finance)
 Management Function (Getting things done through other people)
 Innovation Function
 Organizational Function (under a one building)
 Motivating Function
 Marketing Function ( Activities)
 Social Responsibility Function
Role of profit in business

 Source of income
 Continuity of Business
 Expansion of Business
 Reward of risk bearing
 Profit acts as a measure of efficiency
Business Risk

 Competition
 Mismanagement
 Change in Demand
 Change in policy
 Use of modern technique of production
 Human Causes
Problems Faced

 Selection of business
 Location of business
 Size of business
 Demand of product
 Selection of physical facilities
Social Responsibility of Business

 Obligation to self
 To shareholders
 To Employees
 To customers
 To the government
 To the neighborhood
Key stakeholders in Business

 Owners
 Creditors
 Employees
 Customers
 Suppliers

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