Top Indian Brands

•Kingfisher was launched in India in 1978

•Market share of 40%
•Flagship beers are Kingfisher Strong (containing
around 8% alcohol) and
•Kingfisher Premium (which has 4.8% alcohol).
•These economy segment beers are light tasting, easy-
drinking lagers with plenty of malt.
Haywards
 The brand was launched in 1974, with the
Haywards 2000 mild beer,
 Haywards 5000 was later introduced in 1978. It
has a certain after-taste,
 Haywards also produces a rare super-strong
Haywards 10000.
 Haywards has a market share of nearly 11%.
 It's consumed mostly in Rajasthan, Punjab,
Haryana, Madhya Pradesh, and Chattisgarh.
 Godfather is the flagship beer brand of Devans
Modern Breweries Limited, operates in Jammu in
1961.
 The beer comes in three varieties -- Strong (7.5%
alcohol content), Lager (5% alcohol content) and
Lite (4.5% alcohol content).
 Godfather beer is its long brewing cycle, which
lasts for 25 days,
 This gives it body and a fresher taste.
 You'll find that Godfather Lager and Lite beers are
more bitter than other lagers such as Kingfisher
Premium.
Knock Out
◦ Launched in 1984, Knock
◦ Out beer is particularly popular in the states of
Karnataka, Telangana and Maharashtra.
◦ This malt beer does pack a punch! It has a
powerful taste and aroma,
◦ Alcohol content of 8%, and good carbonation.
◦ The brand has about a 9% market share and
many loyal drinkers in South India.
Kalyani Black Label
 Kalyani Black Label is one of India's oldest lagers
 It has legendary status in West Bengal, where it was
launched in 1969.
 The beer is named after one of United Breweries' first
breweries, in the West Bengal town of Kalyani near Kolkata.
It's popular across eastern India as well as Delhi,
 It comes in both mild and strong varieties. The strong beer is
described as "a smooth, mellowed brew with an extra bite".
Its alcohol content is a generous 7.8% and it has a
surprisingly sweet aftertaste.
Royal Challenge
 Royal Challenge Premium Lager was launched in
1993

 It has an alcohol content of about 5%.

 The beer's extended brewing cycle makes it

smooth with a rich taste.
Goa Kings Beer
 This beer used to only be available in Goa until
the brewing company was purchased by Viking
Beverages in 2015.
 The original King's Black Label Premium Pilsner
is a very light tasting, pale colored beer that's
known for its smoky malt aroma. ABV of 4.85%.
 A strong version with 8% alcohol is now available
as well,
 King's Goa Maxx, a strong lager beer, was
launched in 2018.
Bira
 Bira 91 is a craft beer that's taking urban India by storm.
Introduced in 2015,
 It’s a top selling premium beer in many capital city bars.
 It's positioned between the mainstream Indian beer brands
and expensive imported ones.
Simba
 Simba is a new craft beer brand launched in 2016
 The company offers two different varieties
 -- Wit (Belgian-style crisp, light-bodied, wheat beer
with hints of orange and lemongrass, at 5%
alcohol),
 --Stout (dark and chocolatey but light-bodied, with
4.5% alcohol), Strong and Light.
Top International Brands
 SNOW BEER
 This Chinese lager beer has been consistent on
many “elite” beer brands lists in recent years. This
beverage is brewed by UK-based SABMiller and its
Chinese partner CR Snow (China Resources
Breweries, Ltd.)
Bud Light
 The best-selling beer brand in the US,
 Bud Light is Budweiser’s bellwether light beer.
 It was introduced as Budweiser Light in 1982. 
Budweiser
 This is one of the major global brands,
 Budweiser seems to get a great
cosmopolitan appeal and popularity,
especially in China.
 First brewed in 1876, this pale lager
had been the #1 brand in the US for
much of 19th-20th century.
Corona Extra
 Brewed by Grupo Modelo in Mexico,
 It’s one of the most popular and top-selling
beers on a global scale.
 It is usually drunk with a wedge of lime
stuck into the mouth of the bottle for that
bitter-sour extra zest.
Skol
 Skol is hugely popular in Africa and
South America, especially in Brazil
 Its so popular that it has come to be a
Brazilian beer brand, although its roots
lay elsewhere.
 Skol was created by breweries in the
UK, Canada, Sweden and Belgium.
Heineken
 Heineken is such a popular beer brand in the US,
that one may believe that it’s made in America.
 But in truth, Heineken is a Dutch product (Heineken
Pilsener),
 First brewed in 1873 by Gerard Adriaan Heineken
in Amsterdam, the Netherlands. 
Coors Light
 First manufactured by Coors Brewing
Company in 1978,
 Coors Light is, of course, a light beer
possessing an alcohol by volume of
4.2%. 
Miller
 The fourth largest beer brand in the US,
 The pale lager is manufactured by Miller
Brewing Company, and has an alcohol
content of 4.2%.
Brahama
 Brahma is a part of a Brazilian culture – an icon.
Originally created by Compnhia Cervejaria Brahma,
 Brahma is now acquired by leading global brewery
AB InBev as well.
 Today, Brahma is the world’s fifth largest beer
producer.
Fun Facts of Beer
Beer is the third-most popular drink
on Earth, after water and tea.
Beer is by far the most popular alcoholic
drink in the world. In 2019, people
consumed nearly 50 billion gallons of beer
worldwide.
The Czech Republic consumes the most
beer per capita of any country in the world,
and China consumes the most overall.
Fun Facts of Beer
 A government-funded organization in
Amsterdam, the Rainbow Group, hires alcoholics
to clean litter from city streets and pays them with
beer.
McDonald's offers beer on its menu in many
countries, including France , Germany, Portugal,
and South Korea
Aristotle (Greek Philosopher) claimed that
drinkers of wine and other intoxicants fall in
random directions, but beer drinkers always fall
on their back.
Fun Facts of Beer
Brewers began adding hops to beer in the
9th century AD. Today, nearly all beer is
brewed with hops, which adds a zesty, bitter
flavor to beer and acts as a preservative.
Oktoberfest is an annual German drinking
festival held in Munich. Running for more
than two weeks, it attracts upwards of 6
million people. Cities around the world hold
their own local Oktoberfests.
Fun Facts of Beer
The largest brewery in the world is
Anheuser-Busch InBev., maker of such
popular beers as Budweiser and Corona.
Women did the majority of beer brewing
in ancient Egypt.
The strongest beer in the world is "Snake
Venom," brewed by Scottish brewery
Brewmeister.
Fun Facts of Beer
 The largest recorded glass of beer
contained just under 330 gallons
of Guinness, at the Auld Dubliner
Irish Pub is Tustin, California.
Fun Facts of Beer
The oldest continuously operating
brewery in the world is located at in
Germany. The Benedictine monks at
Weihenstephan began brewing beer in
1040 AD
The "Pizza Beer Brewery" brews a beer
that tastes like—you guessed it—pizza.
Fun Facts of Beer
You can go swimming in a pool of beer at
the  Starkenberger brewery in Austria.
Drinking a "yard of ale" is a traditional
coming-of-age ceremony in Britain. The
young man must drink 3 pints without
stopping from a yard-long glass tube with
a bulb at the end.
Fun Facts of Beer
When Danish physicist Niels Bohr won
the Nobel Prize, the Carlsberg brewing
company gave him a house with a
pipeline to the brewery and free beer for
life.