Chapter 3

Segmentation of ride sharing app

 The growth of ride sharing business
Segmentation of ride
sharing app The biggest proof of the growth of ride sharing
business has to be in mainstream the expectations
“Let's book an Uber “

The need for segmenting customers

It’s only when you handle huge volumes of customers

you realise that not all customers are the same.

There are also more segmentation, like,

The benefits of customers segmentation

Better marketing

Better product improvement

Conclusion
Chapter 4

Major ride sharing apps

Major ride sharing apps in Bangladesh
Nowadays, ride sharing companies have been significantly changed the transport in
Bangladesh. To reach your destination within no time just request a Motor bike, CNG,
auto rickshaw or a car ride throw some couple of ride sharing companies. We are
going to share here top five ride sharing services in Bangladesh.

● Uber
● Pathao
● Obhai
● Shohoz
● Piick Me
There are also more than 20+ companies are providing ride sharing services. Like
GARIVARA, Trippo,Taxiwala, Amar ride, Dako,Dhaka moto,SOHOJATRI,Hellow ride etc
Chapter 5

Services Offered by ride sharing app

Services offered
by ride sharing
apps

In Bangladesh now there are many

ride sharing apps and they are
providing many services to us .
some of them are common in
them and some are very different .
Services Offered by the ride sharing apps in Bangladesh

Uber Pathao
1. Uber Pool 1. Pathao Food
2. Uber Food 2. Pathao Parcel
3. Uber x 3. Pathao Pay
4. Uber Black 4. Pathao ride (cars / Bike)
5. Uber Comfort
Services Offered by the ride sharing apps in Bangladesh

Shohoz Obhai

1. Ride 1. Obhai Sheba

2. Food 2. Obon
3. Ticket 3. Obhai miles
4. Obhai ride (CNG,BIKE,CAR)
Chapter 6

Major Challenges faced by ride

sharing apps in Bangladesh
 Major Challenges Faced By Ride Sharing Apps In
Bangladesh

They Have to Face

A lot Of Problems
or Challenges
Like Technical
Errors,funding &
Internal Policy
Issues
 SOME OF THE MAJOR CHALLENGES

1. Ghost Charging
2. Extremely Expensive
3. Faulty Driver GPS
4. Funding Problem
Chapter 7

MARKETING STRATEGY
MARKETING
STRATEGY

A marketing strategy refers to a

business's overall game plan for
reaching prospective consumers
and turning them into customers
of the products or services the
business provides.
Marketing strategy of the ride sharing apps in Bangladesh

GENERAL ONES INDIVIDUAL ONES

A Loyalty Program Uber-Referrals,UberPool

Obhai-Obon,ObhaiSheba
Safety Solutions
Patho-Insurance Coverage for All
Scheduled Rides
Shohoz-Variety of rides,Shohoz event

Safety & Security Ridox-Ambulance service

Chapter 8

Empowerment
Empowerment

Empowerment is a action that refers

both to the process of self-
empowerment and to professional
support of people, which enables
them to overcome their sense of
powerlessness and lack of influence,
and to recognize and use their
resources.
Empowerment Through Ride Sharing Apps

Investor: An investor is a person that allocates Production Team: The production team
capital with the expectation of a future financial deeply tries to understand their customer to
return or to gain an advantage.E.g:Quazi solve their transportation needs with
Zulquarnain innovative technology.

Riders: People are now make their own Engineers:The engineers build the
carrier with the help of this riding apps by technologies that power the platform and
driving their Cars, Motorcycle,CNG, Cycle. ignite opportunity for users worldwide.

Others : Finance,Safety & Insurance

,Business development,public policy,design
and many more.