PROJECT REPORT

on
AMBUJA CEMENT

Presented by: Anjali Soni

Pune Institute of Business Management
Roll no: DM20B05

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 Business Model

Key Partners Key Activities Value Propositions Customer Relationship Customer Segment

• Product quality management • Customer satisfaction

LafargeHolcim
by five monitoring principles. Range of product for B2B and through customer • Retail.
retail market : Support group. • B2B customer.
• Clinkers. • Customer feedback and - resellers, distribution,
• Cement product benchmarking. architects, government bodies
• Cement related product. And wholesalers.

Key Resources Channels

• Infrastructure. • One level distribution
• Distribution channel. channel.
• Hard Rock like limestones Producer- Retailer- Consumer
and slates, and soft rocks • Two level distribution
like chalk and clay. Producer- Wholesaler- Retailer-
Consumer.

Cost Structure Revenue Streams

• Machinery for mining and extraction. • Sales of cement, clinkers and cement related product.
• Packaging and Transportation. • Interest gained on sale of asset.
• Marketing and advertisement. • Interest earned on bank deposits.
• Customer service.

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 Human Resource Function

Recruitment and Selection Compensation Skill Management

Training and Development Welfare and Safety Measures Resource Allocation

Performance Appraisal Statutory Compliance Personal Data Management

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 Employee Review of the Company

Pros Cons
• Work Culture. • Sales Pressure.
• Supportive Management. • Yearly Increment is not satisfactory.
• Takes care of health and safety. • Lacking scope for career advancement.
• Knowledge, skills and personality development. • Growth of the company is slow.
• Market Presence. • Improper Hierarchy.
• Freedom to work. • Decision making process is lengthy.

Ambuja Cement being one of the major cement producing company in India has a strong market presence. The work culture and personality development are able to
attract lot of employee to the company, but their retention is equally important. Excessive sales pressure and not satisfactory increment reduces the morale in the work
place. Lacking scope for career advancement can make the employee switch job easily.
Company should try to using modern office design like biophilic office, playroom and gym facilities or massage facilities to help employees to manage stress.
Increment in salary after every two to three years and promotion opportunity can act as a great source of motivation for the employees. Lengthy decision making
process reduces employees interest, so improving decision making process can help in keeping up the employee engagement.

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 Recent update in HR policies based on COVID 19 situation

Human Resources policies are the guidelines which help the organisation in managing its people. In the wake of this Covid-19 situation various policies are implemented
by organisation to manage the function, people and activities of the organisation.
Ambuja Cement implemented new code of conduct, guidelines to be followed at work place. Pre-joining health check-up for the employees and employees who are more
than 55 years or having hypertension, diabetes, heart diseases are advice to work from home. Business Resilience Team has been set up using the expertise of HR to
overseas and synergies all the action related to Coronavirus. Wearing mask and social distancing are made mandatory. Commute instruction has been giving the people
travelling through their own vehicles or dedicated bus of the company. Virtual meeting, alternative seating arrangement and restriction in capacity of conference room ae
been practiced. No group activities are been performed and employee are recommended to download the Aarogya Setu app. In case common cold/ flu like symptoms are
experienced in the office, HR traces his/her potential contact in the last 14 days.
In this situation where majority of the employees are working from home, HR are playing a huge role in order to ensure the smooth conduct of the business, help the
employee to manage their stress and depression and try to keep up the morale. The importance of HR in an organisation is best understood now than ever before.

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