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  • Myntra: The Product Challenge

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    Urvi Sawant
    21 views5 pages
    The document proposes strategies for Myntra to appeal to new customers in Tier 2 and Tier 3 cities in India. It suggests focusing on [1] providing high quality fashion products at affordable prices, [2] ensuring on-time delivery, and [3] obtaining customer feedback to improve constantly. It also outlines a three-step plan to increase awareness that involves [1] providing free samples, [2] celebrity collaborations through print media, and [3] a large-scale digital marketing campaign. The strategies aim to help Myntra's growth by appealing to new customer segments in smaller Indian cities.

    Original Description:

    Business Plan

    Original Title

    Outliers_Myntra

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    The document proposes strategies for Myntra to appeal to new customers in Tier 2 and Tier 3 cities in India. It suggests focusing on [1] providing high quality fashion products at affordable prices, [2] ensuring on-time delivery, and [3] obtaining customer feedback to improve constantly. It also outlines a three-step plan to increase awareness that involves [1] providing free samples, [2] celebrity collaborations through print media, and [3] a large-scale digital marketing campaign. The strategies aim to help Myntra's growth by appealing to new customer segments in smaller Indian cities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    21 views5 pages

    Myntra: The Product Challenge

    Uploaded by

    Urvi Sawant
    The document proposes strategies for Myntra to appeal to new customers in Tier 2 and Tier 3 cities in India. It suggests focusing on [1] providing high quality fashion products at affordable prices, [2] ensuring on-time delivery, and [3] obtaining customer feedback to improve constantly. It also outlines a three-step plan to increase awareness that involves [1] providing free samples, [2] celebrity collaborations through print media, and [3] a large-scale digital marketing campaign. The strategies aim to help Myntra's growth by appealing to new customer segments in smaller Indian cities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Myntra

    The product challenge

    Team: Outliers
    Urvi Sawart
    Ramakrishna Sai
    Mantra for Myntra to appeal to new
    customers from Tier 2/ Tier 3 cities

    n ess
    w are
    se dA a nce
    e a v
    Inc
    r R ele
    nd
    01 B ra
    02 s hion
    e fa
    nlin ,
    ho ery
    wi t l i v
    t De
    for rice,
    m
    Co ping , P
    ality
    p u
    sho
    03
    r Q
    eb ette
    ro vi d
    P
    urn
    Ret
    04
    Growth Strategy

    Start by providing Customer


    Providing at Ontime delivery is
    great quality feedback and
    cheaper price very crucial
    constantly work on
    Increasing Awareness

    FINAL
    Large
    scale
    STEP 03 Digital
    Extensive marketing
    use of campaign
    STEP 02 Print
    Celebrity Media
    collaboratio
    STEP 01 n to
    Free
    endorse
    samples to
    push and
    Myntra
    get to know
    the product
    THANK YOU

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