Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

San Isidro Campus
ISO 9001:2015 Certified

TERM PAPER FOR

DISTRIBUTION
MANAGEMENT
Prepared by:
Clarizza L. De Leon
Subject Instructor
OBJECTIVE:
This paper is designed to allow you to
apply course information, including major
concepts, principles, theories and research
related to Distribution Management.
WHAT TO DO?
Read and examine the case
thoroughly.

Focus your analysis.

Uncover possible
solutions/changes needed.

Select the best solution.

 COMPONENTS OF THE
TERM PAPER

Introduction/
Conclusion Recommendation
Analysis Suggestions/Actions to be
Answer the question at the
How do you understand end of the case. taken.
the case scenario?

Note: Cite your references for each channel issues.

Channel Issue
Marketing channels should be designed to make
products and services conveniently available to
customers, how, when and where they want
them. This is exactly what several franchises
intend to do by changing their channel structures
to include mobile channels consisting of fully
equipped trucks and vans can bring many of the
products sold in their bricks and mortar stores
right to customers where they work and play.
How will potential customers know when
and where these truck and van mini-
restaurant will appear? Simple customers
can track the whereabouts of the vendors
by going to Facebook, Twitter, etc.
1. Read and examine the case thoroughly.
(Take notes, highlight relevant facts, underline fundamental
problems.)
Marketing channels should be designed to make
products and services conveniently available to
customers, how, when and where they want
them. This is exactly what several franchises
intend to do by changing their channel structures
to include mobile channels consisting of fully
equipped trucks and vans can bring many of the
products sold in their bricks and mortar stores
right to customers where they work and play.
1. Read and examine the case thoroughly.
(Take notes, highlight relevant facts, underline fundamental
problems.)

 How will potential customers know when

and where these truck and van mini-
restaurant will appear? Simple customers
can track the whereabouts of the vendors
by going to Facebook, Twitter, etc.
2. Focus your analysis.
(Identify key problems. Why do they exist?)
 What is the role of technology in the
distribution channel strategy?
 How to ensure the availability of the
products or services to the customers?
 How can you describe a mobile channel?
3. Uncover possible changes needed.
(Review course readings, discussions, outside research, your
experience.)

Conveniently Available
Intensive distribution strategies are often
used for convenience offerings—products
customers purchase on the spot without
much shopping around (Chapter 2, pp. 12)
Include Mobile Channels/Facebook,
Twitter
Leveraging available technology for sales
success (Chapter 1, pp. 3, 6)
3. Uncover possible changes needed.
(Review course readings, discussions, outside research, your
experience.)

Bricks and Mortar

The term "brick-and-mortar" refers to a
traditional street-side business that offers
products and services to its customers face-
to-face in an office or store that the business
owns or rents.
Reference:
C. Murphy (2020). Brick-and-Mortar. Investopedia. Retrieved from
https://www.investopedia.com/terms/b/brickandmortar.asp
3. Uncover possible changes needed.
(Review course readings, discussions, outside research, your
experience.)

1. Intensive use of digital/social media marketing

2. Find out where you can operate
3. Ensure to have an efficient layout

Reference:
Shoes For Crews (Europe) Ltd. (2019). 7 Tips for Running a Successful Mobile Catering Business.
Retrieved from https://blog.sfceurope.com/7-tips-for-running-a-successful-mobile-catering-business
4. Select the best solution.
(Consider strong supporting evidence, pros, and cons. Is this solution
realistic?)
1. Find out where you can operate
◦ You may try different locations to see which
locations work best for your profits.
2. Ensure to have an efficient layout
◦ It must be something that’s eye-catching to
those who drive by.
3. Intensive use of digital/social media
marketing
◦ Cost-effective; Bigger audience
Introduction/Analysis
The development in technology has contributed to the
creation of new distribution channels. Marketing channels
need to be one that focuses on making goods or services
easily accessible to the consumer. Most company wishes
to target as many potential customers as possible.
Marketing channels should be designed to make products
and services conveniently available to customers, how,
when and where they want them. One of the ways is
through mobile channel. According to Aders (n.d.),
organizations need to understand how to participate in and
be found via mobile channels. Using digital marketing is
very popular today because it increases product awareness
and helps generate a buzz among potential customers.
Conclusion
Aside from giving high-quality products and services,
maximizing the use of digital technology is the easiest
and fastest way to create market awareness. Simple
customers can track the whereabouts of the vendors by
going to Facebook, Twitter, etc. Through these ways, it
will maximize the use of electronic word of mouth.
Electronic word-of-mouth communication (eWOM) is
any positive or negative statement made by potential,
actual or former customers about a product or company
which is made available to multiples of people and/or
institutions and is spread over the internet (Cheung et
al, 2010).
Recommendations
Specifically, a business may consider the following action plan:
The business may offer discounts for the customers who were
brought to the store by following its website or social media
account;
Make sure to create a website with a menu (preferably with
pictures of food) that links to the location on Google maps as
well as a telephone number where customers can reach the
business
Publish your operating hours on the website and on social
media to let customers know when they can enjoy the product;
and,
To generate regular custom, the business may have promotions
from time to time such as a free side with the purchase of a
main, or a free drink and so forth.