STRATEGIC MANAGEMENT

ASSIGNMENT 2
VISION
THE VISION OF THE ORGANIZATION IS TO
MAKE WOMEN SELF-RELIANT AND SELF-
CONFIDENT AND TO PROVIDE THEM THE
RIGHT PLATFORM TO IMPROVE THEIR
STATUS IN SOCIETY.
 REASONS FOR
THIS VISION
• TO PROVIDE EMPLOYMENT TO THE LADIES TO ENABLE
THEM TO EARN DECENT AND DIGNIFIED LIVELIHOOD.

• THE ORGANIZATION IS NEITHER FOR POOR WOMEN NOR

FOR THE RICH ONES AND THAT THEY SHOULD REMOVE
THE THOUGHTS OF POVERTY AND AFFLUENCE FROM
THEIR MINDS.

• THEY HAVE MAINTAINED THE SAME STANDARD

THROUGHOUT THEIR JOURNEY.
MISSION
SHRI MAHILA GRIHA UDYOG, THE MAKERS OF
THE FAMOUS LIJJAT PAPAD, IS AN
ORGANIZATION WHICH SYMBOLIZES THE
STRENGTH OF A WOMAN. ONLY WOMEN CAN
BECOME THE MEMBERS OF THE ORGANIZATION.
 REASONS FOR
THIS MISSION
• MAIN MOTIVE IS TO GENERATE SELF-
EMPLOYMENT FOR WOMEN.
• WOMEN EMPOWERMENT
• IT GIVES THEM A UNIQUE STATUS IN THE
COUNTRY.