Marketing Mix PepsiCo

Products:
 Beverages - Soft drinks, Mineral / Food Products - Snacks & Breakfast
Bottled water, Sports Drink
Place:
 The products of PepsiCo are available in more than 200 countries in the world.
 It has 36 bottling plants out of which 13 are franchisees, whereas 23 are company
owned.
 PepsiCo products are mainly available at supermarkets, grocery stores, online retail
stores, convenience stores & restaurants.
 It uses a Direct-Store-Delivery system to make direct delivery of snacks & beverages
in the retail stores.

Two major Distribution channels

Company Small retailers / Small buyers

Company Bulk Buyers End Consumer

Pricing:
 PepsiCo uses Competitive Pricing Strategy, due to the
fierce competition with Coca Cola.

Direct Price Discrimination

/Market-Oriented pricing.
Discounts & Offers on bigger
packs & bulk quantities.

“Brand War rather than Price War”

Promotion:
 PepsiCo uses a proper mix of ATL, BTL and Digital channels
for creating awareness & promoting their products.
 Advertising campaigns through celebrity endorsement on all
channels.
 Targeting youth generation through Sports event & sports
drink (Gatorade).
 Pepsi has adapted well with the changing time and need.