Topic: Water Resistant Paper

Marketing Strategies
Preparation Of Marketing Plan
The Crew

Jince M Abraham - 11
P.Aravind Kumar - 27
A.Karthikeyan - 48
B.Dwarakanath - 58
Indian paper industry is growing today

In 21st Century India is booming,

and so Paper usage is also rising

Paper usage in India is very less, compared to global

scenario
(less than 5% of total world wide paper usage)

3
Mission

 Developing a customer-focused, high-performance

organization which creates value deliver what the customer
needs in terms of value, quality and satisfaction.
 To increase utilization of unconventional raw materials and
adopt recycling method to reduce dependence on forest
resources for maintaining ecological balance.
Executive Summary

We want to be a part of paper

manufacturing industries who gives a
benefit of water resistance to the papers
and other paper related products. Though it
is an Era of Internet and computers, paper
is the most commonly used medium for
writing and creating important documents.
There are no players in India who makes
water resistant papers.
The only way of making it water resistant is
by the way of Lamination. This is in turn
hazardous because of the usage of plastic.
All the papers manufactured by our
company are done through recycled papers.
This means that the company is not
involved in cutting of trees. This is not only
beneficial to the buyers of our product but
also beneficial to the society in many ways.
Marketing Strategy

 Multiple Locations.
 New Client Bases.
 Franchising.
 Enhancing your Productivity.
 Extend your Market research.
 Acquisitions.
 Decreasing Costs.
Globally Competitive(Strategies)

 Sustainedavailability of good quality of

raw materials and bulk import of waste
paper to supplement the availability of
raw materials.
 Adequate modernization of the
manufacturing assets.
 Improvement of the infrastructure.
Globally
Competitive(Strategies)
 Quality improvements and reduction in
cost of production
 Import of material, equipment,
instruments, raw materials &
technologies are the bearing of the
quality.
 Action Plans

 The target segmentation is being done Mostly in Urban Areas

where people can find it reasonable & Affordable.
 Contribute a part of profits for the education of poor.
 Adopt a few Govt. schools and free supply of Books &
notebooks to those schools as a CSR activity.
SWOT Analysis

STRENGTH WEAKNESSES
 Innovative Idea.  May be a new concept and so
 First mover advantage. marketing Challenges are more.
 Unique Product.  Cost is more compared to that of
regular papers.

OPPORTUNITIES THREATS
 Can get more Institutional  Easy to copy by the Competitors.
Sales(Xerox, greeting cards).
 Since India’s Literacy rate is  Online/Computers might be
improving and so usage of papers will be considered to be a big threat for the
more. papers in the future.
 Make a recycling unit and support
other related paper industries and gain
profits.
 Expansions across other regional and
International market.
 THE 4 P’s
 Product
The one that we offer is a product of good quality. This is
typically a paper product which has got an USP of being
water resistant unlike other ordinary papers.
 
 Price:
Price is considered to be variable and it depends on what
product it is going to be. If the paper is going to be a
notebook form then it will be charged Rs.40 which is
considered to be 5 Rs higher than what class mate note
cost. We are also planning to go for paper cups and paper
plates and those will be priced based on the volume of
purchase. Institutional sales are expected to be bulk and so
price is variable.
 THE 4 P’s
 Promotion:
At the beginning of the launch we would give
a discount of Rs.3 per notebook which will
encourage people to buy our brand and get
used to benefits of our product .
 Place:
Our plan is to first introduce these products
in Urban areas where such costly and
innovative products will be accepted and
purchased.
INCOME STATEMENT
Contingency Plan
 Ought to rethink, re plan, rework on the strategies
depending on the needs of the time. Policies
should be adopted to handle competition and
changes required from the Commercial point of
view.

 If water resistant paper notebooks fail in the

market , we already have the paper Manufacturing
setup unit with which we would manufacture
Normal Papers with some sort of Differentiation.
THANK YOU