BIGBASKET

BIGBASKET
Indias largest online supermarket
 Bigbasket was launched in 2011

 The journey had begun much earlier. It was in the year 1999 that a group of people
comprising V S Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari and V S
Ramesh launched their online retail business called Fabmart.

 The business did quite well and later physical retail malls called Fabmall were
launched in various locations in South India. The business was eventually sold to the
Aditya Birla Group and now it is known popularly as 'More' retail chain
 However, the founders were itching to start something new and with their
experience in retail business, they came together once again to launch Bigbasket in
2011.

 Bigbasket currently has revenue of around $3.2 million and approximately 4,000
employees.
KOLTER’S 8 STEP CHANGE MODEL CAN BE USED TO EXPLAIN THE CHANGES

Step 1-Explains on create urgency means create a sense of urgency, Bigbasket

always look for change how can they improve more from current position and act quickly.

Step 2-Build a guiding team

Big Basket ensure there is a powerful group, with appropriate leadership skills, credibility
and authority to guide the change process. The CEO of the company is always ready for the
development and has a good manpower.
Step 3- Create a vision for change

Big Basket creates a pictures for the customers by their services, discount quality and they always
keep a target to achieve compare to present.

Step 4 – Communication the change vision

The CEO of the company make sures that every staff understands the vision and future goals,
through that big basket brought lot of success.

 
Step 5- Remove obstacles

Big basket faces lot of obstacles in their daily delivery but they also take proper actions
against it. Eg Festival times are the most difficult. During this time, the team reduces its
capacity. So, when a customer places an order, he would get a time slot for two days later.

Step 6- Create short term win

Big Basket create, visible success stories early in the process

Big Basket always implement feedback in a constructive way, they take feedback from
customers for improvement.
Step 7-Consolidate gains and produce more change

Be persistent while the process of change management is going on, no matter how tough
things may seem. Big Basket faced lot of problem during festival time and during
starting time but they managed well with new ideas.

Step 8- Anchor the new approaches in the culture Big Basket always ensure the new
ways of behaving are recognized Eg: Covid-19 the change according to the certain
changes that take place in the society
 
DURING COVID-19

All warehouse employees are being checked for symptoms of being unwell, and are being
thermally scanned, before entering our warehouses. All warehouse employees handling fruits and
vegetables use disposable face masks and gloves.

“Before proceeding for delivery, our Customer Experience Executives (CEEs) are being checked
for any symptoms of being unwell and are being thermally scanned. Any CEE failing these checks
is not allowed to proceed for delivery and is advised to return home for recuperation,” it said.

All CEEs are being equipped with disposable gloves which are to be changed after every delivery.

 
 For cash-on-delivery option, customers are requested to drop the cash in a fresh envelope
provided by the CEE, for contactless management of cash. For card-on-delivery option, a pre-
sanitized card-swiping device in a transparent cover will be provided.

 The Executives are to maintain social distance and deliver the products just outside the doorstep.

 We are shortly in the process of rolling out a completely contactless delivery option for all pre-
paid orders.

 For payment on delivery orders, Big basket is adopting various contactless procedures for
delivery.
THANK YOU