Event Management

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Concept and Development

p. r. dhamangaonkar
lecturer in mechanical engineering,
college of engineering, pune
prd@mech.coep.org.in,
prdhamangaonkar@yahoo.co.in
 Meaning of Business
The organised efforts to supply with goods
and services.
The system created to satisfy the needs and
desires of the people or the society.
It is the complex field of commerce & Industry
* creates employment opportunities
* contributes to the economic growth of society
* improves standard of living
 Changing Concept & Objectives
It is today regarded as a Social Institution.
Profit maximization to sales maximization.
Profits are necessary for the life and health of
any business organisation.

Profit should work as seed money for

promoting well being of all rich and poor,
privileged and less privileged, consumers and
producers, investors and non-investors..
 Professionalisation:
Contributes to the growing social orientation
of business.
Makes business more efficient, dynamic and
socially responsible.
Wants:
Want is that desire which can be fulfilled and
which is backed by the ability and willingness
to fulfil or satisfy it.
Characteristics of wants:
 unlimited, recurring, capable of being satisfied.
 vary in urgency, intensity & complimentary.
 present wants appear more important than the
future .
 knowledge increases wants.
 wants are determined by social standards.
Abraham Maslow
“All customers are goal seekers who gratify their
needs by purchase and consumption”.
Classification of Needs

W a n ts

N e c e s s a rie s C o m fo rts L u x u rie s

N e c e s s a rie s o f E x is ta n c e N e c e s s a rie s fo r E ffic ie n c y C o n v e n tio n a l N e c e s s a rie s

 Maslow Hierarchy of Needs

Self-realization

Self-esteem

Social

Safety

Physiological (hunger and thirst)

 Science & Technology

Changed the Consumers’ Needs and the

Buying Behaviour
 What is an Event?

A business event is a stimulus which causes a

system to create, update or delete an occurrence
of one or more entity.
 The Event Genre of Event Management
* Business & Corporate Events: Any event that supports
business objectives
* Cause-Related & Fundraising Events : Any event by or for
the purpose of attracting revenue
* Exhibitions, Expositions & Fairs: An event bringing buyers
and sellers and interested persons together
* Entertainment & Leisure Events :A one-time or periodic,
performance or exhibition for entertainment purposes.
* Festivals :A cultural celebration, either secular or religious,
created by and/or for the public to bring buyer and seller
together in a festive atmosphere .
* Government & Civic Events :An event comprised of or
created by or for political parties, communities, or
municipal or national government entities .
 The Event Genre of Event Management
* Hallmark Events : An event of such significance and/or
scope that its image assures national and international
recognition and interest.
* Marketing Events : A commerce-oriented event to facilitate
bringing buyer and seller together or to create awareness
of a commercial product or service
* Meeting & Convention Events :The assembly of people for
the purpose of exchanging information, debate or
discussion, consensus or decisions, education, and
relationship building .
* Social/Life-Cycle Events :A private event, by invitation
only, celebrating or commemorating a cultural, religious,
communal, societal, or life-cycle occasion .
* Sports Events :A spectator or participatory event involving
recreational or competitive sport activities
 Meaning of Event Management
* Event management is the process by which an event is
planned, prepared, and produced.
* It encompasses the assessment, definition, acquisition,
allocation, direction, control, and analysis of time, finances,
people, products, services, and other resources to achieve
objectives.
* Event management is a glamorous and exciting profession
which demands a lot of hard work and dynamism. As the name
suggests, it means conceptualizing, planning, organizing and
finally executing an event.

* Event management, as an activity constitutes of visualization,

creativity, meticulous planning and venue management.
Set Objectives of Holding
An Event
 Event Management
Process of Event Management:

1. Planning.
2. Organising.
3. Staffing
4. Directing / Actuating
5. Coordinating
6. Controlling
7. Rating.
8. Budgeting.
9. Follow up and Feed back.
Objective of holding an exhibition
* Exhibiting for the right reasons
* Types of exhibitions
* The exhibition manager
* Collecting and collating information
* Budgeting
* Venue
* Choosing the designer
* Choosing the stand fitting contractor
* Logistics
* Scheduling and progressing
* Safety and Security
* Staff tidiness
* Dealing with Visitors
* Display work for the exhibition
 CONFERENCE MANAGEMENT
• Set appropriate objectives
• Establish a realistic budget
• Drafting a programme
• Planning a schedule
• Choose the right venue
• Bring in speakers
• Invite delegates
• Publicize your conference effectively
• Employ outsiders for assistance
• Use equipment satisfactorily
• Stage rehearsals properly
• Manage the event successfully
• Have a proper follow-up
Theme
 Fashion Show Theme
Show co-ordinator Plan

Models Duration

Music Venue

Choreographers Audience

Stylists Catering

Hair styling and make-up Mailing invitees

Lights & sound/Stage designing & Budgeting

decoration
Rehearsals Promotion and publicity

Staging Merchandise

Dressing space

Commentary
Logistics