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Who is this person?

Polish sociologist Ludwig
Gumplowicz is believed to have
coined the term "ethnocentrism"
in the 19th century, although he
may have merely popularized it.
OBJECTIVES
.

• Define cultural relativism mitigates ethnocentrism.

• Generate awareness of why and how cultural relativism

mitigates ethnocentrism.

• Relate ethnocentrism to the real life situation.

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ETHNOCENTRISM

AND
CULTURAL
RELATIVISM
  Members of a particular
society have the tendency to
regard its culture as the best
and more superior compared
to the other group.
EVERY CULTURE DIFFERS  In the same way, one’s
FROM THE OTHERS AS EACH religion is pedestaled as the
DEFINES REALITY only true religion while
others are downplayed as
DIFFERENTLY. AS A RESULT, false or untrue.
PEOPLE FIND IT DIFFICULT
TO GET ALONG WITH OR
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UNDERSTAND OTHER
ETHNOCENTRISM IS THE VIEW THAT ONE’S GROUP IS SUPERIOR
COMPARED THE OTHER.

PERIPHERAL REFERS TO ONE’S GROUP WHICH IS CONSIDERED AS THE

CENTER OR CORE OF EVERYTHING AND ALL OTHERS ARE SCALED AND
RATED IN RELATION TO IT.

COLLECTIVISM DEVELOPS CULTURAL PRIDE AND IDENTITY, THE MOST

IMPORTANT INGREDIENT IN NATION BUILDING.
 W E S T E R N I M P E R I A L I S M I N T H E PA S T C E N T U R I E S , F O R E X A M P L E , P R O V I D E D T H E P O L A R I Z AT I O N O F R E L AT I O N S B E T W E E N T H E C O L O N I Z E R S A N D T H E C O L O N I Z E D , T H E F I R S T W O R L D A N D T H I R D W O R L D C O U N T R I E S ,
AND THE DEVELOPED AND DEVELOPING ECONOMIES.

I T S H O U L D B E N O T E D T H AT E T H N O C E N T R I C M E N TA L I T Y C U LT I VAT E D H E L P L E S S A N D H O P E L E S S A N D S I M P LY A N E N D B Y I T S E L F. I N FA C T, E T H N O C E N T R I S M I S A B Y- P R O D U C T O F D AY- T O - D AY S O C I A L I Z AT I O N .

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 W H I L E E T H N O C E N T R I S M M AY D E V E L O P S O L I D A R I T Y O F T H E G R O U P, I T A L S O R E S T R I C T S I N T E R A C T I O N B E T W E E N G R O U P S A N D W H E N A C C O M PA N I E D B Y A N TA G O N I S M A N D H O S T I L I T Y, M AY L E A D T O C O N F L I C T.

T O M I T I G AT E T H E N E G AT I V E E F F E C T S O F E T H N O C E N T R I S M , I T H A S B E E N S U G G E S T E D T H AT C U LT U R A L R E L AT I V I T Y B E P O P U L A R I S E D . A D V O C AT E S O F C U LT U R A L R E L AT I V I T Y A S S E RT T H AT C U LT U R E S M U S T B E
V I E W E D A N D A N A LY Z E D I N T H E I R O W N T E R M S , I N T H E C O N T E X T O F T H E I R O W N S O C I E TA L S E T T I N G .

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 N O C U LT U R E S H O U L D B E C O N S I D E R E D B E T T E R T H A N A N O T H E R ; D I F F E R E N T C U LT U R E S S H O U L D B E A C C E P T E D , TO L E R AT E D A N D A P P R E C I AT E D R AT H E R T H A N C O N D E M N E D .

C U LT U R A L R E L AT I V I S M B E L I E V E S T H AT T H E R E A R E N O U N I V E R S A L N O R M S O R M O R A L A B S O L U T E S ; I N S P E C I F I C C I R C U M S TA N C E S , A N Y A C T C A N A P P E A R E I T H E R G O O D O R B A D .

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 FIND A PAIR AND
YOU WILL BE TASK
TO JOT DOWN AND
SHARE IMPORTANT
CONCEPTS AND
IDEAS ABOUT
ETHNOCENTRISM TASK 2: Answer the following
AND CULTURAL questions:
RELATIVISM. What are the positives and
FOLLOW THE negatives of ethnocentrism
GIVEN FORMAT and cultural relativism?
BELOW. Why do some people find it
difficult to practice cultural
3 – IDEAS/ ISSUES
PRESENTED relativism?
2 – EXAMPLES OR What is the importance of
USES OF THE IDEA/ collectivism?
INFORMATION Why is it that no culture
COVERED should be better than others?
1 – UNRESOLVED/