Katman’Du coffee was established in 2008 as a social enterprise to supply coffee beans and machines to hotels and restaurants in Nepal, provide barista training, and act as a social platform. It aims to increase its market share of the 600 tons of coffee consumed annually in Nepal by developing its brand awareness on campus at Ace Institute through improved signage, marketing, and consistent bakery item supply at its reasonably priced on-campus coffee shop.
Katman’Du coffee was established in 2008 as a social enterprise to supply coffee beans and machines to hotels and restaurants in Nepal, provide barista training, and act as a social platform. It aims to increase its market share of the 600 tons of coffee consumed annually in Nepal by developing its brand awareness on campus at Ace Institute through improved signage, marketing, and consistent bakery item supply at its reasonably priced on-campus coffee shop.
Katman’Du coffee was established in 2008 as a social enterprise to supply coffee beans and machines to hotels and restaurants in Nepal, provide barista training, and act as a social platform. It aims to increase its market share of the 600 tons of coffee consumed annually in Nepal by developing its brand awareness on campus at Ace Institute through improved signage, marketing, and consistent bakery item supply at its reasonably priced on-campus coffee shop.
Ltd in 2008 • It has both financial and social impact.
What does it actually do?
• Supplies coffee beans and coffee grinding machines to top hotels and restaurants • Barista classes and consultancy service Market Analysis • Around 600 tons of coffee is consumed in Nepal every year- National Tea and Coffee Development Board • Boosted coffee business as a whole • also used as a physical social platform •Reasonably priced - Location •Social platform - Lack of display boards • Wide variety of coffee and of the coffee shops ...drinks …. -No kitchen in the •strict quality control ……..coffee shop
•Growing market ……..- Local coffee shops
…………around Ace. •Events within the college - Inconsistency in the •Social media presence supply of bakery items Marketing Objectives • To develop brand awareness and business presence • To bring in more physical evidence and promotional actiity to mke the coffee shop appealing • To provide best value to students