Empirical Analysis of Herzberg’s

Two Factor Theory of Jamuna

Herzberg’s Jamuna
Group of
Two
Industries
Factor
The Presenters…….

Asif Mahmud Onik ID : 141051002

Umma Tamanna ID : 141051074

Bithi Athter ID : 133051065

Shakil Rayhan ID : 133051043

Nurul Alam ID : 133051019

 Why Jamuna Group of Industries

 The nucleus of Jamuna Group has formed in 1974.

 Emphasize and ensure business ethics.

 Jamuna group always work together.

 A team of motivated
Why Choice Marketing Department (Herzberg’s Two Factor)

 Heart of this group. Hygiene (dissatisfies)

 The responsibility for achieving

objectives of promoting growth
by increasing productivity and Herzberg’s Two Factor
profitability.

 Development and expansion of

Jamuna Group of Industries. Intrinsic (satisfiers)
 Herzberg’s two factor Theory Intrinsic & Hygiene Theory

Serial Hygiene (dissatisfies) Serial Intrinsic (satisfiers)

Number
1 Salary good
2 Personal life
3 Security of job
4 Company policy
5 Working condition
6 Technical skill
7 Interpersonal relations
Number
1 Responsibility
2 Achievement
3 Performance
4 Experience
5 Work itself
6 Opportunity for advancement
7 Personal Recognitions

Data Presentation and Analysis:

Scale: Definitely Disagree (DD)
Generally Disagree (GD)
Somewhat Disagree (SA)
Generally Agree (GA)
Definitely Agree (DA)
 Hygiene (dissatisfies) Factors as Foundations for Heightening
Marketing department, Motivation in Jamuna Group of Industries.

Questions DD GD SA GA DA
(%) (%) (%) (%) (%)

Salary and benefits, basic income, fringe benefits, 23 25

bonuses, holidays, company cars, and similar items can 0 0 Average average
heighten the motivation of the marketing department in
Jamuna group.
Working conditions, such as working hours, workplace 34 14
layout, facilities, and equipment’s provided for the job can 0 0 average average
heighten the motivation of the marketing department in
Jamuna group.
Company policy, which is the rules and regulations formal 4 38 6
and informal that manage employers and employees in the 0 0 average average average
Jamuna, can improve the motivation of the marketing
department.
Intrinsic (satisfiers) Factors as Foundations for Heightening
Marketing department, Motivation in Jamuna Group of Industries.

Questions DD GD SA GA DA
(%) (%) (%) (%)
(%)
Responsibility, Performance, work itself can 13 15 20 0 0
heighten the motivation of the marketing department average average average
in the Jamuna group.

Achievement, Experience, Opportunity for 22 26 0 0 0

advancement provided for the job can heighten the average average
motivation of marketing in the Jamuna group.

Personal recognition can heighten the motivation of 2 4 42 0 0

the marketing department. average average average
Data Presentation of marketing department in the
Jamuna group:

 Basic income, fringe benefits, bonuses average 55% people are

definitely agree for their job in few facilities.
 Responsibility, work itself as well as mean employees response
average score of 25% (Definitely disagree).
 Opportunity for advancement provided for the job marketing department
employee’s mean response average value of 57% (Generally disagree).
 The findings suggest that these factors can make the marketing
department unhappy if they poorly managed by the Jamuna group
managements.
Analysis of satisfied & dissatisfied level of marketing department

Variable Frequency Satisfied Dissatisfied

Sex:
33 10 23
Male
15 12 3
Female
48 employees
Total:

 About 12 female employees satisfaction level is high and 3 female

employees are dissatisfied.

 Opposite respond of male employees, 10 are satisfied and 23 people

are dissatisfied.
 Variable Frequency Satisfied Dissatisfied
Education Qualification:
10 9 1
National Diploma
12 4 8
BA Hon’s
8 5 3
BSC
18 6 12
Masters/MBA
48 employees
Total:

 BA Hon’s, Bsc, Masters Education qualification employees according

dissatisfied level 8, 3, and 12.
 Variable Frequency Satisfied Dissatisfied
Working Experiences:
30 11 19
1-5 Years
12 2 10
6-9 Years
6 6 0
Above 10 Years
48 employees
Total:

 10 years experienced employee are more satisfied than the other

employee’s.
 6 to 9 years 12 people respond as a result 2 employees are satisfied
and10 are not.
Report Finding

 Hygiene (dissatisfaction) factor are fulfill of Marketing

Department.
 Intrinsic (satisfiers) area most of the employees are not
satisfied.
 Herzberg’s two-factor theory may be questionable.
 Find more information like observe on employees sex,
education quality and working experiences.
Recommendation

Some factors to improve the marketing employee’s motivation in the

Jamuna group of Industries are as given below:-

 Safe and healthy environment for marketing department

employees in Jamuna group of Industries.

 Opportunity that develops human capacities for marketing

department employee in Jamuna group of Industries.
Thank you