FMCG SECTOR

PRESENTED BY-
AYUSHI YADAV 119

VISHAKHA YADAV 121

THE TWO BRANDS OF FMCG SECTOR
 NESTLE
Nestlé has 447 factories, operates in 189 countries, and employs around 339,000
people. Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company,
established in 1866 by brothers George and Charles Page, and Farine Lactée
Henri Nestlé, founded in 1866 by Henri Nestlé.

Nestlé's products include baby food, medical food, bottled water, breakfast cereals,
coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and
snacks.
PRODUCTS OF NESTLE AND BRITANNIA
BRITANNIA
BRITANNIA INDUSTRIES LIMITED IS AN INDIAN FOOD AND BEVERAGE COMPANY. FOUNDED
IN 1892 AND HEADQUARTERED IN KOLKATA, IT IS ONE OF INDIA'S OLDEST EXISTING
COMPANIES. THE COMPANY SELLS ITS BRITANNIA AND TIGER BRANDS OF BISCUITS, BREADS
AND DAIRY PRODUCTS THROUGHOUT INDIA AND IN MORE THAN 60 COUNTRIES ACROSS THE
WORLD.

HEADQUARTERS: KOLKATA, WEST BENGAL, INDIA
PARENT: WADIA GROUP

NUMBER OF EMPLOYEES: 4,480 (AS ON 31 MARCH 2019)

IT WAS VERY
RECENTLY THAT
BRITANNIA
INTRODUCED
 LITTLE
HEARTS TO
INDIA. 
The first thing that strikes is of
course, the name! It is so
different and unusual for a pack
of biscuits. 
Little Hearts- it may bring out
the child in you.
BRITANNIA FRUITY CAK
E IS SPONGY AND JUICY
AND MELTS IN YOUR
MOUTH. ... IT IS
SUITABLE FOR ALL AGES
AND 100% VEGETARIAN
AND THESE CAKES ARE
ONE OF A VARIETY.

 Britannia lip-smacking

fruitcake can be used for

breakfast or teatime or to
grab a quick and tasty
bite during the day.
NESTLÉ KITKAT IS ONE
OF THE MOST
SUCCESSFUL BRANDS IN
THE WORLD AND EVERY
YEAR OVER 12 BILLION
NESTLÉ KITKAT ARE
CONSUMED AROUND THE
GLOBE.

TAGLINE:

KitKat Break
banta hai
NESTLÉ USA HAS
RELEASED NEW READY-
TO-
DRINK (RTD) BEVERAGE
S NESCAFÉ COFFEE
PROTEIN SMOOTHIE AND
NESCAFÉ COLD WHIPPED
LATTE.

Nescafé Coffee Protein Smoothie is a

plant-based beverage produced with
Colombian Arabica coffee, oats and
almond butter containing 15g of
protein.

It is available in Banana or Mocha

variants.
 SWOT OF BRITANNIA

STRENGTH:
1. BRAND PORTFOLIO. 4. MARKET PENETRATION & DISTRIBUTION.
2. HIGH BRAND RECALL. 5. MARKET LEADER IN BAKERY.
3. SERVING INDIAN MARKETS FROM LAST 120 YEARS.

WEAKNESS:
1.OVER DEPENDENCY ON THE BISCUITS BUSINESS.

2. VARIOUS BRANDS GOT COMMODITIZED.

3. NO OVERSEAS PRESENCE.

4.STRUGGLING DAIRY BUSINESS.

OPPORTUNITIES:

1. EMERGING DAIRY INDUSTRY.

2. CHANGING LIFESTYLE & DEMAND FOR HEALTHIER

FOOD PRODUCTS.

3.OVERSEAS MARKET.
THREATS:

1. COMPETITION IN THE MARKET.

2. PRICE OF RAW MATERIALS.

3. BUYERS POWER.
 PERSONAL ANALYSIS

-Their commitment to consumers- we personally believe that NESTLE provides better quality and
quantity.
-Quality and Safety for consumers is Nestlé’s top priority.
-This applies to their entire portfolio, from foods and beverages to all systems and services.
-They build trust by offering products and services that match consumer expectation and preference.

-They comply with all internal and external food safety, regulatory and quality requirements.
-NESTLE creates value for consumers.
-Their pricing strategy is also good.