Human behaviour In Organisations

The Morning Star Company:

Self Management At Work

Submitted by:
BOS BRANDS: CHALLENGES OF
Date CASE
ANALYSIS
INTERNATIONALIZATION
Background of the Company
The Morning Star Company is an agriculture based food processing company established in 1970 in California

The company is a global leader in the tomato processing industry having 400 full time employee

Chris Rufer is the CEO and the only person in the company to hold a title, Paul Green responsible for talent
strategy and people management was known as a “Colleague”

The company supplies approximately 40 % of the U.S. industrial tomato paste and diced tomato products

The tomato processing being a slow growth industry, the company began to focus on other external
opportunities

In 2016, the company’s mission was to provide tomato products & services , meet the service expectations of
customers and be a cost effective, environmentally responsible company
 Self Management
Self-management brings organizational structure to an enterprise spontaneously.
—Chris Rufer, president and founder, The Morning Star Company

●
01 Self-Managing No boss , no hierarchy, no promotions
● employees will initiate communications and work coordination
Professionals

● Refraining from initiating physical force against other people or

02 Company Principles
●
their property
Doing everything they agreed to do.

● Organization is a concept, Profitability & Growth are byproducts of

03 5 Key Aspects
●
organization culture, People give best results when left free
Self Management is most effective, Healthy Competition is must
● Each employees wrote a personal mission statement defining their
Personal Mission
04
work & goals
● Introducing Colleague Letter of Understanding for better coordination
& CLOU
Colleague Principles
Colleague Principles
Problem Statement

● Accountability among employees

was missing
● Compensation did not consider
the overall experience of the
employee
● Understanding the system was too
complicated for the new
employees
● The apt person to make the
decision making was missing
● The employees who were not
proactive felt lost in their career
Morning Star Tomato Processing Operations

Growing ● Actively farmed around 8000 acres of tomatoes

● Mostly planted in greenhouse to enable proper germination

● Harvesting is done typically for 100 days between July & October
Harvesting ● Requires significant labor involvement

● Used lightest and most fuel efficient tractors for transportation

Trucking
● Optimized routes to limit their length and frequency

● To ensure that the customers received specified product

Grading
● Conducted by trained technicians from PTAB

● Used gravity flow approach to wash tomatoes

Unloading ● Tomatoes traveled down into the processing facilities
 ● Ensures final product conformed to expectations
Sorting ● Used a combination of optoelectronic sensors and human inspection

● Hot break maintains viscosity at the cost of flavor

Hot/Cold Break ● Cold break maintains flavor at the cost of viscosity

● Determines the level of particulate in the paste

Finishers ● The paste is pushed into increasingly smaller filters

● Paste is heated in large tank to remove excess water

Evaporators ● Sterilized with steam injectors to eliminate microorganisms

● Specially designed hypobaric process is used

Flash Cooler ● Low atm pressure cools the paste to 90 degrees

● Allows customers to purchase in bulk

Fillers ● Maintains flexibility with smaller packages
Analysis
Advantages
● Increase in flexibility for employees to tackle
challenges and experiment new ideas
● Employees become proactive as they have the
freedom to act
● Employees does not just focus on competing for
promotions and thus it increases more
collegiality
● As everyone is responsible for his or her quality
of work thus employees have deeper knowledge
of expertise
● It promotes Smarter and faster decision as
employees do have domain expertise
Disadvantages
● It may lead to accountability challenges incase
employees failed to deliver a strong message to
colleagues who don't meet expectations
● Employees who have always worked in
hierarchical organisation may not be able to
cope up.
● Employees may take longer tie to fit in this
culture
● Growth issues as without a hierarchical
structure, employee find it difficult to lead and
rise in their career.
THANK YOU