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    Markstrat Simulation: Performance Review: A Presentation by Team Nebelous Astronomy

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    Taan
    Team Nebelous presented their Markstrat simulation performance review. In Period 1, they set new prices based on conjoint analysis after price wars were inevitable in practice rounds. Specific customer segments were targeted for each product based on characteristics - Shoppers and Savers for Noon, Professionals and High Earners for Nova. Commercial teams were allocated to stores based on customer preferences.

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    Markstrat Simulation: Performance Review: A Presentation by Team Nebelous Astronomy

    Uploaded by

    Taan
    20 views4 pages
    Team Nebelous presented their Markstrat simulation performance review. In Period 1, they set new prices based on conjoint analysis after price wars were inevitable in practice rounds. Specific customer segments were targeted for each product based on characteristics - Shoppers and Savers for Noon, Professionals and High Earners for Nova. Commercial teams were allocated to stores based on customer preferences.

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    Team Nebelous presented their Markstrat simulation performance review. In Period 1, they set new prices based on conjoint analysis after price wars were inevitable in practice rounds. Specific customer segments were targeted for each product based on characteristics - Shoppers and Savers for Noon, Professionals and High Earners for Nova. Commercial teams were allocated to stores based on customer preferences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    20 views4 pages

    Markstrat Simulation: Performance Review: A Presentation by Team Nebelous Astronomy

    Uploaded by

    Taan
    Team Nebelous presented their Markstrat simulation performance review. In Period 1, they set new prices based on conjoint analysis after price wars were inevitable in practice rounds. Specific customer segments were targeted for each product based on characteristics - Shoppers and Savers for Noon, Professionals and High Earners for Nova. Commercial teams were allocated to stores based on customer preferences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Markstrat Simulation:

    Performance review

    A presentation by Team Nebelous


    Astronomy
    Strategy for Period 1
    ◈ After 2 practice rounds, the price wars was
    inevitable. (192/425)
    Result
    ◈ New prices were set based on the conjoint analysis.
    ◈ Specific segments were targeted based on the
    product characteristics, that is, Shoppers and Saver
    for Noon; and Professionals and High Earners for
    Nova.
    ◈ Commercial teams were allocated to various stores
    based on customer preferences.
    Strategy for Period 2
    Thank you!

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