AUTOMATIC

CHARGER
THE BUSINESS CONCEPT
The Business Concept

Product Value Positioning Distribution Positioning Target Customer

How would your What is in it for the How do you deliver What will you excel Who is the target
customers define your target customer? How the benefit to the at? What will be customer in what
product? does your product customer? adequate? situation?
uniqueness help?

2
 Product
Charger nowadays is very
useful especially now that we
are using online classes. An
automatic charger is an
accessory that when you plug
it into your phone or laptop it
will automatically full. It will
Value
Distribution Product Proposition become a hassle-free for us,
How would your How would your What is in it for the
that we will not wait for an
customers define customers define target customer? hour for our phone to be full.
your product? your product? How does your
product
uniqueness help?

3
 Value
Proposition
We can’t avoid using our
phones while charging
especially when we need it like
doing online classes. To avoid
this, Automatic Charger let’s
the target customer charge
their devices quickly in just
Value minutes and use it again
Distribution Product Proposition
without charging.
How would your How would your What is in it for the
customers define customers define target customer? After the pandemic, the target
your product? your product? How does your
product customers can charge their
uniqueness help? phones wherever they are
without worrying without
sockets. 4
 Distribution
Our product is available online
stores like shopee, lazada and
etc.

Distribution
Product Value
How would your Proposition How would your
customers define customers define
What is in it for the
your product? your product?
target customer?
How does your
product
uniqueness help?

5
 Target Customer
 Millennials (1981-1996)

 Generation Z (1997-2012)
Positioning Target
What will you Customer
excel at? What Who is the target
will be
customer in what
adequate?
situation?

6
 Positioning
Our product is offering good
quality, durable, and user-
friendly technology products.
Positioning Target
What will you Customer
excel at? What Who is the target
will be
customer in what
adequate?
situation?

7
THANK YOU