Introduction to

Business some
guidelines and tips
 • This report will give a description of how
partnership and business work together
specifically in this case study Mary Jones and
sue Jackson, this approach will include an

Introduction assessment on how partnerships works,

moreover we will discuss porter 5 forces of
framework principles as well as business
model Boddy 2014 and how can Mary and Sue
use the macro environmental factors to
improve the business.
 Proprietorship

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pany

Types of
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Sole Proprietorship

Sole traders are establishing single

business entrepreneurs who participate in
the business of their choice and prefer to
leave all profits and losses to them so that
they can return to them
Private companies

Private companies and private associations

are legal and are the most popular way
people develop their business. Members
and individual groups of private companies
can be natural or artificial.
Public and private sector organizations

Public and private sector organizations can

be limited companies or public limited
companies. Both companies with
monopoly rights in the business sector are
small and medium-sized businesses that
work well with reliable businesses with
between 50 and 250 employees. Some of
these companies provide enough dividends
to their employees.
 They are a partnership that formed a public
limited company due to redundancy and worked
for the same company for many years at the Bull
'Little Dessert Ring shopping centre in Birmingham. They are
in the hospitality sector. They partnered with
Shop' by Mary other companies as a result of a year of good
Jones and Sue service and secured £30,000 on a 3-year rental.
However, an additional £20,000 loan is required
Jackson to promote your business and create a new
product line. Despite being closed for three
months, there was a corona 19 epidemic, but the
partnership has grown
 Porter's Analysis helps us understand the competitive
landscape facing the bakery industry. This includes
internal competition, barriers to entry, share of profits for
buyers and sellers, and review of other types of
Bakery business manufactured goods. When used in the bakery industry,
analysis it usually shows a benefit, low barrier to entry, easy
production, and high cost, as building materials are
generally easily accessible.
Target Market Segment Strategy

The target market segment strategy is to

identify the target market and determine
the marketing mix selection that focuses on
that market. Sue and Mary can adapt Cakes
has identified the markets listed above so
they can adapt to others and if they enjoy
celebrating.
Marketing Mix

1. Product: They are high quality products

suitable for both unique and special
occasions. Additionally, to support and
support global environmental goals,
organizations donate 1% of their total
revenue to the conservation fund.
2. Price: Each cake is priced at 00 4.00
including delivery of products, seeds and
products to customers in Birmingham.
Marketing Mix

•3. Location: Cake Piece markets the

flexibility and usability of its products in a
variety of online and offline ways, including
electronic media releases, websites, email
marketing campaigns, web video ads,
bulletin boards, online listings, and more.
•4. Promotions: WhatsApp, Instagram,
Facebook and other social media platforms.
Tube radio and local newspaper.
 • Economic
• Political
Macro • Legal
environmental • Environmental

factors • Social
• technological
 Political
My little dessert shop for suitable
PESTLE commercial products. Our
chocolate and ice cakes are made
from scratch using commercial
cork from Ghana and Ivory Coast.
 Economical
Our products are very special, so the price is very
high. When severe inflation or depression occurs,
foods like cakes and pastries become extravagant
and many should avoid it. In this case, we want
PESTLE to keep selling, but if our customers want to buy
our products, we need to lower the price of our
products. Otherwise, it's a solid one because the
product is too expensive and you don't need it.
House. However, something may be missing in
my cupcake fantasies because we pay high prices
for the items we buy.
 Social
People got to know life late, and foods like sugar
PESTLE cakes became very popular, especially when
parents bought their children. In addition, trends
are constantly changing and the trend of desserts
and cakes can change.
 Technology
As technology advances, technology will not
have a significant impact on dessert stores. You
PESTLE can better promote your website and business to
the public, especially if you want to expand to
other countries. New culinary products make the
process more effective and improve the product
THANKYOU