Case Study on

Tech Talk

Presentation by:
Marketing 5
Amalnath Benny
Anushree Nandurkar
Madhumanti Dutta
Priyanka
Shweta Dubey
 Tech-Talk is a premium
technology and business
knowledge portal focused on
promoting knowledge in the
domain areas of information
technology and systems
 ● Social media platforms

● Search engine optimization(SEO)

1. What are the ● Creating website

different ways
●
website get Relevant contents

traffic? ● Ad campaigns

● Longtail keywords
  Black hat strategy - It includes
strategies like Keyword stuffing, using hard- to detect text
that have the same colour and background., false redirection
from other domains that would attract unnecessary traffic.

 White hat strategy - It followed

techniques that would completely follow by human audience
2.What are the and even comply with search engine norms for webmasters
and web developers. Some examples of this strategy is
different SEO creating backlinks through link building domains proper
keyword analysis and popularity through listings and

approaches? submissions.
 ● User sponsored blogs

3. What are ● Business networking sites

the different
models for ● E-com portals

social media
● News publishing websites
promotion?
● Educational material sharing
  Facebook :

 Creating a business page

 Promote page using fb ad creative
 Post regularly
4. Which website  Infuse engagement/ interaction
should Khare
focus on, and how  Pinterest :

he should promote  Create a business page

 Link to website and other social media
on these sites? accounts
 Create boards and pins and add keywords
to it
 Pin consistently
  Growth related Indicators
 Follower count

 Publication related Indicators

 Impressions
5.What key  Web traffic
performance  Share of voice
indicators should
Khare focus on in  Engagement Indicators
promoting tech talk on  Clicks
 Likes
social media
 Shares
 comments
 Types of analytical
approaches

Descriptive Content Network

analytics analytics analytics

6. What
methodologies can
be used for social
media analytics
 ● Growth and strategy of social media

● Reason why Tech Talk was not receiving proper social media

presence

7. What are ● Strategies that could be implemented for achieving social

the major media presence

topics of ● Prominent traffic on Facebook and Twitter as well as have an
discussion on influence among social media groups to enrich knowledge on
Tech Talk? the web

● Also the major topics covered-Technology , business , news

etc.
 ● Emotion analysis gives insight to what kind of emotion
does the reader will face after engaging with the content
provided to them i.e., whether the emotion will be of joy,
8. What does sadness, anger, disgust, surprise or fear.

emotion analysis ● It classifies the polarity of the given text, whether the
of Tech Talk attitude towards the topic is positive, negative or neutral.

content imply?
 ● The analysis illustrate the polarity of tweets which is
posted by Tech talk & discussions surrounding which
major “topics” fell into Positives , Negative &
Neutral categories.
● Sentimental Analysis
9.Comment on the
polarity of tweets
posted by Tech talk?
 ● Referral Traffic

● Kind of users followed Tech talk

10.What does the

● Attracted a Young Crowd
network of top tech
talk followers imply?
 ● KPIs will help to identify each & every
subscriber’s action.

● Social media analytics would be the parameter.

11.How can Khare identify

● Direct interaction with the subscriber.
potential influencers from
among his subscriber base &
engage with them appropriately?
 ● Outsource:

● Access social media expert

● Save time & money

12. Should Dr. Khare

● Resources
manage the social media
marketing in-house or
outsource it?
Thank You