E-commerce

Presented by :
Ait Benabbou Salma
Alioua Houssam
Benchaouch Hadile
Benqas Noura

Under the supervision of :

Mr Jellali
Layout
01 What is e-commerce ?

02 History and evolution of

e-commerce

03 E-commerce business
models

04 Benefits / disadvantages
of e-commerce
05 Examples of e-commerce
success stories

06 Government regulation of
e-commerce

07 Best e-commerce website

builder

08 How to Start an e-commerce

business
 What is
E-commerce ?
 Definition

• Most people think of e-commerce as selling or purchasing a physical product online. But e-
commerce also includes the sale and purchase of non-physical goods, such as services and digital
products. Some e-commerce retailers sell exclusively online.
•For example, let’s say an entrepreneur sets up a company selling high-end pet products. In the pre-
internet days, they would have had 2 choices: retail their merchandise through their own boutique pet
shop, or sell it wholesale to national pet goods stores. Today, that business founder has a third option:
e-commerce. They can sell their products through their own website, a third-party site, or both.
 Brief history
Developmen
t of ASC
X12 Rise of ebay
and amazon
Universal
standard for
business

1960 1980

1979 1990 +
Start of e- The increase
commerce of users
Alongside the sharing
start of electronic
business documents
Evolution
E-commerce
business
models
 Business to business
B2B when a company purchases
B2C
goods or services online from
another enterprise
Business to consumer
when a consumer purchases
an item over the internet for
their own use
Consumer to consumer
C2C individual people sell goods
to each other
Consumer to business
C2B
When a consumer creates
value for a business
Business to government
B2G when a private firm
exchanges goods or services
with a public agency
C2G Consumer to government
paying taxes online and
purchasing goods from a
government agency's e-
auction
 Examples of E-commerce

Retail

wholesale
Digital
products

Physical dropshipping
products/ subscription crowdfunding
services
 Benefits and
disadvantages
 Benefits

It’s less expensive than

physical retail
They can buy products or services Easy to use Low cost
from their homes

Remains Keep an eye

open all the on
time consumers

E-commerce websites can run all the time

24/7/365 Observe the costumer’s buying
habits to offer him a prod/serv that
suits their taste
 Disadvantages

Security Legal/taxes issues

There is a lack of privacy and there’s Taxes are hard to calculate
a lot of hacks by cybercriminals New laws have been implemented to
protect both seller and buyer

Try before you buy Site crash

You can’t inspect the product’s quality Putting a stop to buying capabilities
or size before you try it due to a site clash
 E-commerce
success stories
 INTERNATIONAL SUCCESS STORIES
Founded in 1994 in Seattle by
Jeff Bezos, Amazon has
become a household name
when it comes to online
shopping. This internet
company today has the
largest revenue in the world,
but its beginnings were
humble. It was initially not
more than an online
bookstore.
Few people haven’t heard of Jack Ma’s
success story. The Chinese business
magnate’s life is a riches-to-rags story.
Having been rejected from more than
30 job posts in the early 1990s, he
started making websites for companies
with his wife and a friend. The business
grew exponentially and in the year
1999, Alibaba Group was founded, the
world’s largest retailer of present-day,
operating in more than 200 countries.
If you are into fashion or
aspiring to be a fashion
designer, then Zalando is the
place you need to be. Based
in Berlin, Germany, Zalando,
one of the top ecommerce
companies in the world,
focuses on selling fashion
apparel throughout the world.
 NATIONAL SUCCESS STORIES
This is the number 1 site in Morocco where
you can sell and buy online everything you
want, or even find an apartment for rent,
since it plays the role of an intermediary
between the seller and the buyer. It is open to
anyone, whether you are a trader or a
consumer. And It's easy, fast and efficient to
use.
Considered as the best-known online
sales site in Morocco, this e-commerce
site was founded in 2012. It offers
products in several categories such as
appliances and electronic devices, but
also services such as hotel reservation.
plane and meal delivery (through the
service jumia food).
OTHER E-COMMERCE EXAMPLES (MOROCCO)
FurniPro.ma

• Adk-media.com 

• IRIS.ma

• Tangerois.ma

• Hmizat.ma

• Art-distrkt.ma

• Oncf.ma

• Ticket.ma

• Parapharma.ma

• Pcgamer.ma
Government Regulation
of e-commerce
 CONTEXT

E-commerce as a promising and emerging practice of economic growth continues to attract

businesses, governments and consumers. But it is clear that any activity, especially one involving
several actors, must be regulated by legal texts specifying the rights and obligations of each of
the parties involved. Hence the need to put in place a legal device likely to govern the commercial
operations related to this particular mode of trade. A need that is even stronger given the virtual
aspect of electronic commerce and its particularities as a new practice not planned in the legal
field until 2007.

New laws were adopted in Morocco in the past decade to create a legislative environment
conducive to the evolution of digital commerce and ensure a climate of digital trust between the
various stakeholders.
GENERAL REGULATORY ENVIRONMENT

The development of Moroccan laws relating to electronic commerce is based on the following
international references:

- the UNCITRAL Model Laws (the United Nations Commission on International Trade Law) on
e-commerce and the electronic signature.

- European Directive n ° 1999/93 EC of the European Parliament concerning

a community framework for electronic signatures and e-commerce.
 MAIN LAWS OF E-COMMERCE IN MOROCCO

Law No. 53-05 on the Electronic Exchange of Legal Data:

One month after the authorization of Internet payment in Morocco in October 2007, the Dahir No. 1-07-129 was adopted
promulgating Law No. 53-05 on the electronic exchange of legal data. The main contributions of this law are:

- Equivalence between paper and electronic documents.

- Legal definition of the electronic signature and its equivalence with the handwritten signature.

- Legal framework applicable to the operations performed by the providers of electronic certification services and the rules
to be observed.

Law 09-08 on the protection of personal data:

Also, in the context of strengthening the legal framework relating to electronic commerce, and in order to comply with
international standards in the field of digital trust, Morocco has recently adopted law 09-08 relating to the protection of
individuals against the mishandling of their personal data. The golden rule in this law is the need for prior consent. In other
words, the processing of personal data can only be carried out if the person concerned has given his or her formal
consent.
Best E-commerce
website builder
Best e-commerce website Builder

Shopify

WooCommerce

Magento

BigCommerce

Are those tools suitable for me?

Tips and steps to start an
e-commerce business
How to start an e-commerce business
Pick Your
Store’s Name
2
Register Your 1 3 Get Your
Business
Business.
Licenses

4 Get Your
Employer
Identification
Number

8 5
Get Visual
7 6 Apply For
Business
Licenses And
Logo Creation Find The Right Permits
Vendors
5 Key Tips
Conclusion