Impacts of CSR

Krishnadas.K
09ac20
 Emergence of CSR
• CSR-policies, activities, or behaviour undertaken by
an organisation that goes beyond the traditional
economic and legal obligations of the firm
• Firms attempt to be “sustainable” or “socially
responsible”
• Firms act responsibly and behave ethically
• Organisation also has economic, legal, and
discretionary obligations to its target stakeholders
• Fierce competition exist- makes it difficult for
organisations to differentiate themselves from other
firms
 Contd…
• Consumers are looking for and evaluating
organisations based on their ethical attributes rather
then on more traditional offerings such as the
location or the prices of the products it sells
• Firms that are considered to be socially responsible
are beginning to experience a positional advantage
over other firms as well as enhanced financial
performance
CSR-Dimensions
• Environmental capability
• Workplace capability
• Marketplace capability
• Societal capability
Role of Target Stakeholders
• Includes organisational (consumers, employees,
suppliers, creditors shareholders), community
(local residents and interest and lobby groups),
regulatory bodies, media and the natural
environment
• More embedded an organisation is in its
stakeholder environment, the stronger the CSR
orientation.
CSR can be well understood under the “3 waves of
CSR”
a. Community engagement
b. Socially responsible production process
c. Socially responsible employee relations

Examples:
DABUR INDIA LTD – Sundesh
TATA Groups in Jamshedpur
Small Scale Industries under AIADA in
Jamshedpur
 Impacts of CSR
Impacts

Customers

Employees

Shareholders

Communities

Environment
 Stakeholders and their expectations
Expectations
Shareholders Primary Secondary

  Financial returns  Added value

Owners

• Employees • Pay • Work satisfaction

 Customers • Supply of goods and services • Quality

• Creditors  Credit worthiness  Security

 Suppliers  Payment • Long term relationships

A firm's responsibility towards the society includes:

• Respecting human rights and democratic institutions

• Supporting public policies and practices that promote human
development
• Collaborating with activities that aim at improving the standards of
health, education, work place safety and economic well being
• Promoting and stimulating sustainable development and playing a
leading role in preserving the earth's resources
• Supporting peace, security, diversity and social integration: respecting
the integrity of local cultures
• Encouraging charitable donations, educational and cultural contributions
and employee participation in community
 Nokia-Impacts & Commitments
• Overview
-Aim to lead in sustainability by taking it into
account in all levels of production
-Contribute to the global community by
conducting the business in a responsible way.
-Acknowledge impact and responsibilities
throughout value chain: in sourcing, product
design, manufacturing, logistics, recycling,
communications, employee well-being,
business partnerships, community involvement
and social investments.
.
 Contd…
-Respond to various environmental and
societal needs.
-Committed to drive ethically sound
policies and practices
-Response to stakeholders is to produce high-
quality, safe products and valuable services for a
consumer offerings that has a positive influence on
the society and the planet
 On Customers
• Access to mobile and digital technology is an
important driver of social and economic
development
• Easy accessibility and user friendly
• Takes customer preference as the prime objective
• Using mobile technology as a platform for providing
access to knowledge
 On Community
• Main focus is on education for all, and the various youth projects
we are involved in also further this goal
• Generally implemented in cooperation with local non-
governmental organisations
• Cooperation with youth organisations
-International Youth Foundation, YouthActionNet
leadership program,PLAN
Employability Creative arts,Civic engagement
• Employee volunteering – Nokia Helping Hands
• Corporate giving
• Disaster response
 On Employees
• Strive to create an inclusive workplace that
welcomes both men and women equally
• Diverse of a community.
-Believe that diversity and inclusion in the
workplace brings competitive advantage
-Diverse community with 115000
employees from 105 countries
• Employee communications
• Labor practices
• Health, safety and wellbeing
 On Supply chain
• Feels that sound environmental and social principles
are an important part of sustaining a successful and
responsible business
• Nokia Supplier Requirements
-Management, Human resources, Environment
•  Training & building capability
-Building capabilities within our own
organization and our suppliers' is important for
sustainable improvements
- Internal training & Supplier training
- Sourcing materials- origin of raw materials
 Mobile communications & health

• SAR Information
• Networks
• Radio waves and you
• Learn more
• Research
• Internet links