Our vision is to be the leading Rural Finance Company and continue to retain the leadership position for Mahindra Products. * A-subsidiary of Mahindra & Mahindra Limited, we are one of India’s leading non-banking finance companies. + Focused on the rural and semi-urban sector, we provide finance for utility vehicles, tractors and cars and have the largest network of branches covering these areas. + Our goal is to be the preferred provider of retail financing services in the rural and semi-urban areas of India, while our strategy is to provide a range of financial products and services to our customers through our nationwide distribution network.Our vision is to be the leading Rural Finance Company and continue to retain the leadership position for Mahindra Products. * Our goal is to be the preferred provider of retail financing services in the rural and semi-urban areas of India. * while our strategy is to provide a range of financial products and services to our customers through our nationwide distribution network. + We seek to position ourselves between the organised banking sector and local money lenders, offering our customers competitive, flexible and speedy lending services. * While we predominantly finance M&M UVs and tractors, we have continued to expand our lending to vehicles not manufactured by Mahindra & Mahindra td.