King’s Shield

(NGFW)
The best cyber-security tool
for your Business.
Product
Our product King’s Shield is a Firewall. A Firewall is a cyber security tool that is
used to filter traffic in a network.

The primary job of a Firewall is to monitor incoming and outgoing network traffic
and decide whether to allow or block specific traffic based on a defined set of
security rules.

King’s Shield is a Next Generation Firewall which is more sophisticated than

traditional, stateful firewalls. It has more levels of security, going beyond
standard packet-filt5ering to inspect a packet in its entirety.

It includes additional features like application awareness and control, integrated

intrusion prevention, and cloud-delivered threat intelligence.
Problem

In today’s world where hacking and cyber-threats are so widespread, having a Next
Generation Firewall is a requirement for every Company as it protects devices and
companies from a much broader spectrum of intrusions and solves the following problems :-

1. You don’t click on unknown links or attachments.

2. Next Generation Firewall provides 3 layer protection. It means that no
outsider can access any information without permission, no inside information can be
administered outside; permission is needed to access any new or unknown source.
3. You have strong, unique, complex passwords for each online account.
4. You don’t give access to unrecognised, malicious sources. You can limit the access to
your Company’s data etc to only trustworthy and known sources.
5. You can avoid network crashes by attackers.
Risks of not having a Firewall
Open access : Without a firewall, you’re accepting every connection and
01 intrusion into your network from anyone. You wouldn’t have any way to
detect incoming threats. That could leave your devices vulnerable to
malicious users, hacking.

Lost or Compromised Data : Not having a firewall could leave your

02 devices exposed, which could allow someone to gain control over your
data, confidential information

Network Crashes : Without a firewall, attackers could shut down your

03 network. Getting it running again, and attempting to recover your stored
data, could involve your time and money.
Company Overview

KING’S SHIELD was established in Delhi, India with an initial capital of rs.12,00,000.It was
registered as King’s Shield pvt. ltd on 1st Oct 2016. Annual turnover reached rs.20,00,000 in 2019.

Our Vision : No matter which industry you belong to, every business must become digital

Our Mission : Our mission is to enhance business growth of our customers with creative design,
development and to deliver market defining high quality solutions that create value and reliable competitive
advantage to customers around the globe.

Our Objectives : Our customers’ success is our declared goal and utmost
concern. Therefore, we make great demands on each and every detail of our work in
all sections of our services.We offer our customers

● high-performance, user-friendly software solutions

● first-class, proven hardware products and
● comprehensive individual services
 BUDGET PLAN

JAN FEB MAR MAY JUN

APR

DEC NOV SEPT AUG JUL

OCT

RESEARCH COST = 3,75,000 PUBLIC RELATION COST = 1,60,000

COMMUNICATION COST = 6,40,000 LIST SERVICE COST = 46,000

NETWORKING COST = 7000 ADDITIONAL COST = 22,000

PROMOTION COST = 5,55,000

ESTIMATED BUDGET GRAND = 18,00,000

 BREAK EVEN ANALYSIS

BEP (UNITS) = 1000

SELLING PRICE = RS.2,000
VARIABLE COST = (1200)
CONTRIBUTION = RS.800

BEP :- FIXED COST = CONTRIBUTION

BEP IN UNITS = FIXED COST/CONTRIBUTION

PER UNIT

BEP:- 8,00,000 = RS.800*1000 UNITS

 MARK UP PRICE

MARKET SUGGESTED RETAIL PRICE RS.2000

RETAILERS MARK UP PRICE(25%) RS.500

TOTAL INVESTMENT Rs. 20,00,000
WHOLESALE PRICE RS.1500
TOTAL UNITS PRODUCED IN A YEAR 5,00,000
MANUFACTURERS MARK UP PRICE(10%) RS.150
FIXED COST 40% OF INVESTMENT RS.8,00,000
MANUFACTURES COST RS.1350
 SWOT ANALYSIS
STRENGTH:
❏ ENFORCES SECURITY AND SAFETY
POLICIES
❏ AUTHORIZED AUTHENTICATION
FUNCTIONALITY
❏ SHIFTING GENERAL TRAFFIC
❏ SINGULARITY OF PURPOSE
❏ NOTIFICATION SYSTEM
WEAKNESS:
❏ MODEM NETWORK BYPASSING
❏ IN USAGE OF PASSWORDS
❏ INEFFECTIVE AGAINST NON-
TECHNICAL SECURITY RISK
❏ TACIT KNOWLEDGE
❏ MORE TIME AND SPACE
COMPLEXITY
 SWOT ANALYSIS
THREATS:
OPPORTUNITIES:
❏ MISSED SECURITY PATCHES
❏ VIRTUAL PRIVATE NETWORK(VPN)
❏ COMMUNICATION STORAGE AND
CHECKING ❏ CONFIGURATION MISTAKES
❏ URL FILTERING IN AGILE APPROACH
❏ UPGRADATION IN VERSIONS WITH
RESPECT TO OPERATING SYSTEMS ❏ LACK OF DEEP PACKET INSPECTION

❏ DDOS ATTACKS

❏ IPV6 – EXPOSES MILLIONS OF

 STP ANALYSIS

1. SEGMENTATION 2. TARGETING 3. POSITIONING

DEMOGRAPHIC :
PRIMARY- The USP of this software is its
Our main segment of the data security along with
market is the working age group ●Banks
controlling capacity.
between 25-50. Also we prefer ●MNCs
people who majorly depend on It does not provide access to
database as their treasure.
SECONDARY- any software or website that
●Schools might be harmful for the
BEHAVIORAL: system.
Section of people who ●Universities
mostly work online are our prime ●Hospitals Users can also store their data
preference. in this software so that it is not
TERTIARY- visible to any of the
GEOGRAPHIC: trespassers.
As the country’s IT hub is ●Small Start-ups
primarily based in Bangalore and ●Shops
Gurugram, our main focus is these
●Restaurants
areas.
 Competitions
Our company being a new venture has to compete with the best in the
market who have established their product over the years and have gained
people’s trust. Our product tries to match up with these with the best in
the market and try to overcome these products in terms of efficiency and
user-interface. The below statistics denote the overall purchase and
customer satisfaction of our product and other similar products in the
market:-

83% 75% 47% 17%

King’s Shield Crowdstrike ZScaler Cloud Sonic- Wall

Firewall Falcon Firewall Firewall
 Marketing Mix
100%

80%

60%

40%
PRODUCT :- our product Nano-tech 20%
Firewall is designed to safeguard PRICE :- after total cost
0% ascertainment selling amount has
networks.It is a first line defense in
Q1 Q2 Q3 Q4 been fixed at rs.2,000.It can easily
network security,they establish a barrier
2018 afforded by MSME as well as large
between secured and untrusted
group of industries,MNC’s.
networks. 100%

80%

60%

40%

20%

0%

Q1 Q2 Q3 Q4

2019
PLACE :
KING’S SHIELD, B105, C-BLOCK, SECTOR 6,
NOIDA, UTTAR PRADESH- 201301
KING’S SHIELD, 6TH FLOOR, OSE TOWERS,
NOIDA, DELHI - 110926
KING’S SHIELD, N69, CONNAUGHT
PALACE, NEW DELHI-110001
PROMOTION:
❏ TRACK DISTRIBUTION
❏ COMPANY FREE TRIALS (1 WEEK)
❏ REGULAR SECURITY PATCHES
❏ EXCLUSIVE PREVIEWS
❏ SOCIAL MEDIA
❏ COMPATIBILITY TO LATEST
VERSIONS
 Prototype Development

04
1. Prototype 4. Refine
Initially a prototype was made Removing bugs and errors,
to check the overall functioning making alterations and complete
of the the software. (Valyrian the software using Alpha
Shield) Testing.
01 03
2. Share
3. Get Feedback
The prototype was shared
with some medium level Gather more input for the
startups to look for the bugs and alteration of software from
minor errors in the software.
02 customer point.
 Distribution
Since the product is a software there
are only two modes through which we
can ensure hassle free distribution that
is :
1 Online Portal Purchases
2 Retail stores
Packaging
The software comes in Bi-Installation
CD’s that are available with a user
manual and additional settings
manual. The product is packed in a
sealed box with a vibrant design.
 Plan-B
In case the product is not able to gather a
desired response from our target audience, we
are already prepared for this juncture with an
alternate course of action that would allow us to
reposition the product and change the customer
base for our product .

● Schools ● Insurance companies

● Hospitals ● Marketing Companies

● Universites ● Small Scale Industrial Organizations

Marketing & Promotion
The following are the marketing strategies:

1. INBOUND MARKETING
Attract right people at the right time with the right content.
● Promotion of King’s Shield via blogs, YouTube channel and ads, etc.
● Sharing of e-book via emails.
● Effective blogging which tells story about King’s Shield and how we care about their data..
● The quality content will drive traffic to our site.
● After attracting a fan, converting him into a prospect, and letting him buy something from the
company.

1. SOCIAL MEDIA MARKETING STRATEGY

● Social media budget i.e. Rs. 200,000.
● Usage of Chatbots.
● Personalised experience for customers.
● Integrate personality through humour and emotions into posts so that audience can relate to
King’s Shield.
3. EMAIL NEWSLETTER AND EMAIL MARKETING
Weekly newsletter to clients and prospects which keeps them updated about our product.
4. VISUAL MARKETING STRATEGY
Using photos, graphics, videos, and other visual content to market a product or service.
5. BRAND AWARENESS STRATEGY
Making people aware of why data needs to secured and how our product helps them achieve that.
6. MEDIA ATTENTION
Piquing the interest of reporters, editors or other decision makers within the media industry; therefore
getting exposure for a company or product.

7. PRESS RELEASES
To make official announcements about new and updated products to attract more customers and media.

8. GUERILLA MARKETING STRATEGY

Graffiti, publicity stunts, treasure hunts, viral videos are guerilla marketing strategies which have a
surprise element and are unconventional too.
Logo Product
Thank You !

Presented By :
Minal Sagar
Chitralekha
Vanshika
Pavithra
Shagun Saxena
Jeffrin Francis