Google's Challenges

with Trustworthy
Communication
 Welcome from the
Google Interns

Haley Gebhart Ryan Garlick Jackson Cadwell

Harrison West Olivia Roben Mason Edwards

 Situation: User Protection Today's
Background: Misleading Advertisements and
Agenda
Non-Secure Personal Data

Analysis: Key stakeholders

's Opportunities to benefit

Situation
Google attempts to have transparent policies
and provide accurate information.
Problem Statement
Google takes advantage of users lack of
knowledge about privacy and ads.
Key Issue
Google publishes deceptive
privacy policies and fraudulent
advertisments.
Google's Privacy
Settings are a
Mystery to All.
 Google's Privacy Policy
199 200 201
9 9 9
We've come a
long way...
250+
 Misleading Statement on Google's
Google Website.
Profits From
Technicalities.
Reality
of Search
Results.
 EXTERNAL

Advertisers
Community Competitors Our
Stakeholders
Users Media
Shareholders

Management Employees

INTERNAL
 Power

Stakeholder
Advertisers Shareholders Standing

Users

Urgency Legitimacy
 Dominant:
Shareholders
Boycott Scandal
2017 “The content with which
we are being associated
is appalling and
completely against our
company values"
Dangerous:
- Walmart Spokesperson Advertisers

We are deeply concerned

that our ads may have
appeared alongside YouTube
content promoting
terrorism and hate"
- AT&T Spokesperson
Customer
Advertisers are
Reviews Frustrated...
Dependent:
Users
Users have urgency and legitimacy

Impact trust and relations with Google

based on decisions
Moving Forward...
Questions?
 Reference
s
Statt, N. (2017, March 22). AT&T and Verizon pull ads from Google and YouTube over hate speech. Retrieved October 06, 2020,
from https://www.theverge.com/2017/3/22/15029214/att-verizon-google-youtube-pull-ads-boycott-hate-speech

S. L. (2019, June 20). Google rejects all 13 shareholder proposals at its annual meeting, despite protesting workers. Retrieved
October 06, 2020 from https://hub.packtpub.com/google-rejects-all-13-shareholder-proposals-at-its-annual-meeting-despite-
protesting-workers/

Nakashima, R. (2018, August 13). AP Exclusive: Google tracks your movements, like it or not. Retrieved October 06, 2020, from
https://apnews.com/828aefab64d4411bac257a07c1af0ecb

Warzel, C., & Ngu, A. (2019, July 10). Google's 4,000-Word Privacy Policy Is a Secret History of the Internet. Retrieved October 06,
2020, from https://www.nytimes.com/interactive/2019/07/10/opinion/google-privacy-policy.html

Lopatto, E. (2020, August 26). Even Google engineers are confused about Google's privacy settings. Retrieved October 06, 2020,
from https://www.theverge.com/2020/8/26/21403202/google-engineers-privacy-settings-lawsuit-arizona-doubleclick