Tasks Performed by distributors for Marico

• Marico uses its distributors for better reach and coverage via networks of retailers/whole-
Market sellers. Which can't be attained by the company otherwise.
Coverage

• Distributors create a inventory for the brand and enables reduction in cost of holding for
Marico.
Inventory/ • This also makes order delivery quick and shortage to reduce for Marico.
Holding Mang.

• As the cost of maintaining an outside sales force is high.

• Marico distributors maintains its own sales force for Urban areas, whereas for Rural areas
Sales company help the distributors but they are managed by third party associations.
Contacting

• The order processing cost plays a vital role for Marico, hence in order to reduce it middle men
like distributors play a vital role as they order in bulk, with respect to consumers ordering in
Order small quantities.
Processing • Similarly distributors can also offer insights about the order trends.
Tasks Performed by distributors for customers of Marico

• The distributors helps in speedy availability of orders of the brand Marico to the
customers and also helps in keeping a track of the consumptions to reduce shortage.
• Many times, shortage in a variant or a specific product can shun away customers hence its
Product Availability important that there is a regular flow of all variants available for customers.

• The distributor acts as the only direct linkage with the brand and can give valuable insight
on the performance of the product to the brand from the user.
Customer Support

• At times the wholesalers/retailers don’t have the financial backing for the brand orders
hence credits are being provide and accounts are managed by the distributors.
Credit and financial
assistance