MARKET APPROACH TO

DISASTER RECOVERY
OF SHOPPING MALLS
AND DRIVING
RESILIENCE OF
SHOPPERS
INTRODUCTION

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Philippines by virtue of its
Philippines by virtue of its
geographic circumstances
geographic circumstances
is highly prone to natural
is highly prone to natural
disasters.
disasters.

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 Howwould
How wouldthe
themarket
marketapproach
approachofofshopping
shoppingmalls
mallsaffects
affects
thepost-disaster
the post-disaster
As believed consumption
by Baker, 2009 practices
as cited in Daniel,
consumption 2018, of
practices shoppers?
ofthere is a need for more
shoppers?
active engagement of marketing and consumer research, that particularly
concerns with market system, in the interdisciplinary discourse of post-disaster
recovery.

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 INTERNATIONAL

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Heavy rainfall coupled with

MASSIVE DUBAI MALL thunder and lightning battered the
DROWNED UAE on Sunday, November 10, 2019,
with some areas of the Emirates
heavily overrun by floods. No
injuries or material losses were
reported, however, the incident
continued to dominate trends on
Twitter and people had quite a lot to
say about it.

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 NATIONAL

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Last October 16, 2019, the

magnitude 6.3 quake struck and was
felt across Mindanao had caused a
GMALL GENSAN GUTTED huge fire to one of the biggest
BY FIRE shopping mall in General Santos City,
South Cotabato. All mall visitors
were evacuated and authorities have
received no reports of fatalities.

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 LOCAL

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Following the three strong

quakes October last year, a
shopping centre in Padada
SHOPPING CENTRE IN town Davao del Sur province
PADADA COLLAPSED collapsed when a magnitude
6.9 earthquake rocked parts of
Mindanao Sunday afternoon,
December 15, 2019.

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To determine the To find out the level of
To determine the relationship between
level of market
1
approach to
disaster recovery
2
level of resiliency
of shoppers 3
market approach to
disaster recovery of
shopping malls and driving
of shopping malls
resilience of shoppers

PURPOSE OF THE STUDY

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 Click icon to add picture

Market Approach to Disaster

Recovery of Shopping Malls
• According to Juneja, 2015, marketing
strategy is the comprehensive plan
formulated particularly for achieving the
marketing objectives of the organization.

• Dr. Amin (2017) claimed that various

tactical and strategic measures should
be deployed to revive and restructure
the mall to attract consumers and
retailers of different niche service and
product operations.

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Driving Resilience of Shoppers
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Kennett-Hensel, Sneath and
Lacey (2012) studied the
impact of disaster on the
consumer’s consumption
attidudes and buying
behaviour. According to them
consumption is
used to cope with this
emotional anxiety
and to create new lifestyle and
identity in the aftermath of
disaster.

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 THEORITICAL
and
CONCEPTUAL FRAMEWORK
Carter (2016)

Independent Variable Dependent Variable

Market approach to disaster

Driving resilience of
recovery of shopping malls
shoppers
1. Risk reduction
1. Vulnerability
management
2. Shopping experience
2. Word of mouth campaign
3. Consumer confidence
3. Discounts

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HYPOTHESIS OF THE STUDY
Ho: There is no significant relationship between
Ho: There is no significant relationship between
market approach to disaster recovery of shopping
market approach to disaster recovery of shopping
malls and driving resilience of shoppers.
malls and driving resilience of shoppers.

SIGNIFICANCE OF THE STUDY

 Government
 Government
 Shoppers
 Shoppers
 Shopping Malls’ Managament
 Shopping Malls’ Managament
 Students
 Students
 Other Future Researchers
 Other Future Researchers

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Research • Descriptive-correlational research design
M
Design Stangor and Walinga (2014)
E
Respondents
• 100 shoppers in the local
shopping malls of Digos
T
City
H
Measure
• Researcher-made
questionnaire O
D
• Frequency and percentage distribution
Data
Analysis
• Mean score
• Pearson product-moment correlation
S
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THANK YOU !
 College of Special Programs
Bachelor of Science in Business Administration
Major in Marketing Management

Genevive G. Quiñal Nary Jill G. Sumalinog Kisha C. Ramillano

Juvy Ann A. Tampipi Warren Butch B. Calivoso