Business Project

Recommendations (11)


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In our working group meeting last week,
we discussed the high consumer turnover rate among
credit card consumers that adversely impacts the
companys revenues.. Credit cards are
used pervasively worldwide, encouraging consumer
behavior while alleviating security concerns and offering
convenience. Credit card issuing companies, retailers, the
receiving bank and credit card agencies have become the
mainstream means of societal transactions. In a cashless
century, credit cards encourage consume spending by
borrowing the cash for a purchase in advance.
Given rapid changes in consumer trends, credit card
issuing companies often lose their competitiveness owing
to a high consumer turnover rate. (NOTE : Add 2-4
sentences that describe characteristics of the problem or
statistics that reflect its severity)
(:)
As is estimated, the economies of
scale for the credit card issuing sector are approximately
500,000 credit cards. However, with the increasing number
of credit card issuing companies, that figure will increase to
700,000. While Taiwan currently has 54 credit card issuing
companies, forty of those have not achieved economies of ,
explaining the fierce competition in this sector.
The inability of credit card issuing companies to
enhance communication with consumers through effective
procedures such as integrated marketing communication
makes it impossible to promote the brand recognition of the
banking sector in issuing credit cards.
(:)
Therefore, we recommend developing an
integrated marketing communication (IMC)-based strategy for the
banking sector to reduce overhead costs in marketing and
establish a clear enterprise brand image for consumers to easily
recognize To do so, the optimal marketing
resource allocation model can be adopted to quantitatively
investigate the information of nine credit card issuers in banks with
respect to the way in which they allocate resources. The Delphi
technique and analytic hierarchy process (AHP) method can then
be used to analyze how the Taiwan bank sector allocates its
marketing resources. Next, a consistency examination can be
performed to control the accuracy of research results.
Additionally, a questionnaire survey can be sent to banking
experts, along with an AHP-based survey sent to experts in
industry. Based on those results, a priority sequence for the
weight ration of the optimal marketing resource allocation model
can be derived . Moreover, the relevant weight ratio of each level
and priority can be analyzed
(:)
As anticipated, the proposed IMC-based
strategy can enable enterprises to implement IMC-related
practices efficiently. Importantly, the proposed
IMC strategy can adopt optimal marketing resource
allocation theory based on the AHP method, obtaining an
objective experts opinion, each factor weight distribution,
thus providing a valuable reference for decision makers
concerned with the efficient allocation of marketing
resources. (NOTE : Add 2 more sentences that describe
more thoroughly how the proposed method contributes to a
particular field or sector)
(:)
Management has recently expressed
concern over how to identify the most appropriate
knowledge management practices to increase the
efficiency of emergency medical units. The
feasibility of applying knowledge management to Taiwans
emergency medical units has received increasing attention,
especially the role of knowledge assets in effectively
managing the the main resources of such units.
Whether an organization can accumulate knowledge
skills efficiently and apply them effectively largely
determines its competitive strength, an area which
knowledge management of emergency medical units has
not yet been identified. (NOTE : Add 2-4 sentences that
describe characteristics of the problem or statistics that
reflect its severity)
(:)
As is well known, knowledge
management comprises four activities involving knowledge:
its circulation, creation, accumulation and dissemination,
which only have an efficiency of about 77%, 66%, 49% and
25% in emergency medical units, respectively.
As each organization has its own unique features,
emergency medical units must identify which knowledge
management practices are the most appropriate.
(:)
Therefore, we recommend developing a knowledge
management-based method for emergency medical units to benchmark staff
performances, ultimately enhancing the quality of medical services.
To do so, attitudes towards how to incorporate knowledge
management practices in emergency medical units can be solicited via a
questionnaire survey. Based on those results, principal components for a
knowledge management-based performances index can be identified.
Appropriate benchmarks to assess the performances of emergency unit staff
can then be identified by using analytic hierarchy process (AHP).
As anticipated, the proposed knowledge management-based method for
emergency medical units can enhance orientation training and related contents,
as well determine the appropriate frequency of such training. Capable of
elevating work productivity of staff personnel to 80%, the proposed method can
ensure that the rate of rapidly diagnosing the ailments of emergency patients
can be increased to 90%. Importantly, effectiveness of the
proposed method in raising the quality of emergency medical services and
upgrade the knowledge skills of medical professionals can allow staff personnel
to fully realize their potential through knowledge sharing. (NOTE : Add 2 more
sentences that describe more thoroughly how the proposed method contributes
to a particular field or sector)
Further details can be found at
http://www.chineseowl.idv.tw