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    MBA Presentations by Imashok

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    Ashok Kumar
    The document provides an MBA presentation on the iPhone's introduction and performance in India. It discusses the iPhone's history and product life cycle. It analyzes why the iPhone initially failed in India, including high pricing, lack of 3G technology, and strong competition from local smartphone makers. The presentation suggests repositioning the iPhone in India as a lifestyle/status product and reducing its price to target business professionals and tech-savvy users.

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    MBA Presentations by Imashok

    Uploaded by

    Ashok Kumar
    47 views20 pages
    The document provides an MBA presentation on the iPhone's introduction and performance in India. It discusses the iPhone's history and product life cycle. It analyzes why the iPhone initially failed in India, including high pricing, lack of 3G technology, and strong competition from local smartphone makers. The presentation suggests repositioning the iPhone in India as a lifestyle/status product and reducing its price to target business professionals and tech-savvy users.

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    iPhone Presentation

    Original Title

    iPhone

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    The document provides an MBA presentation on the iPhone's introduction and performance in India. It discusses the iPhone's history and product life cycle. It analyzes why the iPhone initially failed in India, including high pricing, lack of 3G technology, and strong competition from local smartphone makers. The presentation suggests repositioning the iPhone in India as a lifestyle/status product and reducing its price to target business professionals and tech-savvy users.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    47 views20 pages

    MBA Presentations by Imashok

    Uploaded by

    Ashok Kumar
    The document provides an MBA presentation on the iPhone's introduction and performance in India. It discusses the iPhone's history and product life cycle. It analyzes why the iPhone initially failed in India, including high pricing, lack of 3G technology, and strong competition from local smartphone makers. The presentation suggests repositioning the iPhone in India as a lifestyle/status product and reducing its price to target business professionals and tech-savvy users.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 20

    MBA presentations

    by
    imashok

    imashok 9620619777 1
    ?
    Presentation
    By
    Harish
    Mahesh
    Mahesh patil
    Megesh
    imashok
    imashok 9620619777 2
    Contents
    1. Introduction.
    2. Product life cycle.
    3. STP.
    4. Why failed in India.
    5. Competition.
    6. Market analysis.
    7. Suggestion.

    imashok 9620619777 3
     Designed by Apple Inc.

     CEO : STEVE JOBS

     It is an American, MNC

     Started on 1976

     imac, ipod, iphone, ipad,

    Rated No 1 company in innovation.


    imashok 9620619777 4
    imashok 9620619777 5
    in India

    Made available for the first time-


    June 29,2007

    Launched on August 22, 2008

    Tie-up with Vodafone and Airtel

    Price:8 GB Model- RS 31000

    16 GB Model- Rs 36000

    imashok 9620619777 6
    Strengths
     First mover.

     Patents.

     loyalty.

     Cultural fashion identity.

    imashok 9620619777 7
    Weakness
     Dependence.

     AT&T,

     Less appeal.

     Tech complications.

    imashok 9620619777 8
    PLC of iphone in India

    iphone

    imashok 9620619777 9
    STP
     Corporate Users.

     Professionals.

     Medical Users

     Entrepreneurs' .

     Status, Life Style.

    imashok 9620619777 10
    Why failed in India

     Pricing Strategy

     Unavailability of 3G technology in India.

     Common features missing.


     
     Advertisement and positioning.

     Apple’s monopoly.

    Availability of better options. 11


    imashok 9620619777
    Analysis of market
    102 million 4-5million smart phones

    50000 11ooo

    imashok 9620619777 12
    Competition

    iphone HTC touch Nokia N96 LG Parda

    price $499-599 $606 $749 $810

    imashok 9620619777 13
    imashok 9620619777 14
    Analysis
     Price sensitive market.

     2nd in telecom growing.

     3G services availability.

     Should Reduce gap1.

     Quality of iphone.

    imashok 9620619777 15
    Suggestions- Repositioning
     Life style product.

     Status

     Specifically focused.
    Business people.
    Tech people.
     Skimming price.

     Effective marketing
    With Subscirbers. 16
    imashok 9620619777
    imashok 9620619777 17
    It is an aspirational product,
    not conceived as a mass
    oriented

    imashok 9620619777 18
    Bibliography
     www.google.com

     www.indiabussiness.com

     www.apple.com

    for queries please mail to

     omygodashok@gmail.com

    imashok 9620619777 19
    Thank
    you

    We did it, iphone has to do


    imashok 9620619777 20

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