7 REASONS TO INVEST IN

INSTAGRAM MARKETING
EVERY DAY, OVER 200 MILLION PEOPLE ON INSTAGRAM VISIT
A BUSINESS PROFILE. GIVEN THAT THE AVERAGE PERSON
SPENDS ABOUT 53 MINUTES ON THE PLATFORM PER DAY, THE
POTENTIAL REACH FOR INSTAGRAM MARKETING IS HUGE.
BUSINESSES ARE GROWING THEIR INSTAGRAM AD BUDGET
YEAR-ON-YEAR WHICH IS WHY THE SITE NOW RAKES IN MORE  A
QUARTER OF FACEBOOK’S SALES.
THE PLATFORM HAS THE HIGHEST ENGAGEMENT RATES IN THE
INDUSTRY WHICH IS WHY MORE AND MORE BUSINESSES IN THE
US AND THE WORLD LEVERAGE (ИСПОЛЬЗУЕТ) IT TO BOOST
THEIR SALES.
HERE ARE 7 REASONS WHY YOU SHOULD INVEST YOUR EFFORT
AND MONEY INTO INSTAGRAM MARKETING SO THAT YOU CAN
GROW YOUR BUSINESS EFFECTIVELY.
 • Since its humble beginnings in 2010, the app has grown
to be the third most popular in the world behind Facebook
1. INSTAGRAM HAS A HUGE and Youtube. It has more than 1 billion monthly users and
REACH 63% of these log in every day.
• The United States makes the biggest share of Instagram
users, with 116 million users. India follows at 73 million
and Brazil at 72 million. Russia, Turkey, Japan, and the
UK follow close behind.
• What matters to your business, though, is what percentage
of these people you are able to reach with your ads. There
are 500,000 influencers on Instagram, who you can turn
to actively influence people favorably toward your brand.
• However, instead of shooting for the big influencers with
hundreds of thousands of followers, you can have a higher
engagement rate (уровень вовлечённости) by using
many small-scale influencers (5000-20,000 followers).
• The reason for this is that such influencers have a stronger
bond of trust (доверительные связи) and a more close-
knit (сплочённое) community. When such an influencer
markets your brand, it comes out more as a
recommendation from a friend rather than a commercial
advert.

2. INSTAGRAM IS AN EFFECTIVE
ALTERNATIVE SALES FUNNEL
(ПО СЛЕДОВАТЕЛЬНО СТИ
ПР ОДАЖ)
• There are already thousands of businesses that sell their
services and products exclusively through
Instagram. However, the biggest sensation is coming from
traditionally brick-and-mortar businesses.
A “brick and mortar business” is a term used mainly on the
Internet to differentiate between companies that are based solely
online, and those that have a real-world counterpart.
• A great case in point is Nike’s revolutionary focus on
Instagram as a tool to drive sales. The campaign focuses on
creating a personal rapport with consumers, making its
Instagram marketing campaign part of its customer
care. Nike has been using the platform to increase customer
engagement, which creates a bond of trust that later results
in a sale.
• Even when you’re not shooting for direct sales, Instagram is
a vital tool to help you maintain relevance in a world that is
increasingly becoming competitive. You must use every
edge you can get, and like Nike, you should use it well.
• Instagram can funnel new sales and increase your revenue
greatly once you learn to use it right. It is an alternative
marketplace where you get to showcase your brand and
draw in buyers, much like a virtual expo.
 • There is hardly a better platform to ‘follow’
3. IT HELPS YOU REMAIN
R E S P O N S I V E TO Y O U R C U S TO M E R S your rivals and customer base than on
A N D C O MP E T I T I O N Instagram. You get a live feed on what
everyone is doing.
• It is especially important to maintain that ‘ear
on the ground’ (т. е. быть в курсе всех дел,
быть хорошо информированным, быть
начеку) feel of the market so that you can
know when and how customer expectations
change.  Agility is one key to success because
products are being reinvented every day.
• Even better, you get to see what your rivals
are doing and how successful they are. You
can learn a lot from their online marketing
strategy and keep on top of new
developments.
 • Unlike many other marketing alternatives, Instagram
is a very cost-effective way of implementing
(осуществление) your online marketing
4. INSTAGRAM IS COST-EFFECTIVE campaigns. Unlike Youtube and even Facebook, you
(РЕНТАБЕЛЬНЫЙ) don’t have to spend a lot on creating unique content.
• Even better, Instagram’s cost per click varies between
$0.2 and $2, or about $6.7 per 1000 impressions. It
may sound expensive, but it is actually average
according to the same source.
• Instagram has one of the best ROI
(Return On Investment) in social media, with a 1.6%
average engagement rate compared to Facebook’s
0.09%. You can easily achieve 5% or more
conversion, with returns being felt months after a
successful campaign.
• For reference, 3% is considered a good conversion,
and the top 10% of companies operate at about 10%
or slightly more.
5. IT HELPS YOU CULTIVATE • The only way to ensure that your business is
(РАЗВИВАТЬ) LOYALTY sustainable is to have customers coming back
again and again. To do that, you need to
interact with them on a personal basis and
make them feel that your brand really does
care about them.
• Instagram is the only platform where you can
do that cheaply and effectively. By posting
original content, reacting to customer posts
and feedback, as well as listening to criticism,
you can ensure total satisfaction.
• Once you reach a point where a percentage of
your customers are happy and vocal about it,
you get your advertisement being done for you
free of charge.

6. INSTAGRAM DRIVES MORE
TRAFFIC TOWARDS YOUR WEBSITE
• Once customers come across your brand, they
will want to know more about what you are
selling and what your company is all
about. This means you get that chance to
impress them, tell your story and increase
conversions.
• 60% of Instagram users discover new products
on the platform, according
to Brandwatch. With an engagement rate that
is 10 times higher than Facebook, the platform
is promising valuable website traffic.
(посещаемость)
 7. IT ENHANCES RANKINGS
(ПОВЫШЕНИЕ РЕЙТИНГА) AND • If you simply rely on a magnificent website to
AUTHORITY AS A BUSINESS get you there, you are mistaken. Social media
marketing is becoming more important in SEO
(search engine optimization) rankings because
it drives traffic to your site.
• If you truly want to establish yourself as a
leader in your industry, you need to consider
marketing through Instagram. There are
several Instagram tools to help you with
achieving success. Your competition is doing
so, at any rate, and will soon overtake you if
you don’t take action.
 FINAL WORDS

• Instagram is quickly becoming a leading social media site

globally. These seven reasons prove that you need to invest your
time and money in Instagram marketing. 
• The short of it all is that if you want your business to grow in
this new digital world, you need to open your eyes to new
possibilities. The biggest of these is Instagram.