Sample PPT

Business Plan
Your Company Name
 Table of Contents

01 05 09 13 17 21
Company
Value Proposition Business Model Growth Strategy SWOT Analysis Financing
Overview / Elevator
- Product Service
Pitch

02 06 10 14 18 22
Our Team Product Roadmap Revenue Streams Go-to-Market Strategy Product Comparison Use of Funds

03 07 11 15 19 23
The Problem Milestones Achieved Revenue Model Marketing Strategy Financial Projection Shareholding Pattern

04 08 12 16 20 24
The Solution Traction Expense Model Competitive Landscape Break-Even Analysis Exit Strategy

2
Company Overview

INTRODUCTION MISSION VISION

Service 1
Clientele
• Text Here

Service 2 LOGO
• Text Here

Service Area Offering LOGO

Service 3
• Text Here
LOGO

Service 4
• Text Here LOGO

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Elevator Pitch (Option 1 of 2)

What’s the service/product?

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audience's attention.

What’s the core Problem you are solving?

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audience's attention.

What’s your big vision?

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audience's attention.

4
 What’s the service/product?
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and capture your audience's attention.

Elevator Pitch
(Option 2 of 2) What’s the core Problem you
are solving?
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and capture your audience's attention.

What’s your big vision?

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5
Our Team

Name Here Name Here

Designation Designation
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audience's attention. audience's attention.

Name Here Name Here

Designation Designation
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6
The Problem
Problem 1
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Problem 2
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Problem 3
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To better illustrate your problem, as

well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the terrible
they are facing; 3. Existing
solutions are broken/Non-existent Problem 4
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7
 The Solution
(Option 1 of 2)
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If the investor has no clue

what the product does
even after getting deep into • This slide is 100% editable. Adapt it to your
a pitch; now is the time for
a short explanation or
needs and capture your audience's attention.
demo

• This slide is 100% editable. Adapt it to your

needs and capture your audience's attention.

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needs and capture your audience's attention.

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 This slide is 100% This slide is 100%
editable. Adapt it to your editable. Adapt it to your
needs and capture your needs and capture your
audience's attention. audience's attention.

If the investor has no clue

what the product does
even after getting deep into

The Solution
a pitch; now is the time for
a short explanation or
demo

(Option 2 of 2)

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Value Proposition – Product/Services (Option 1 of 2)

Product Customer

Benefits
What does it feel
like to use your
Product? What are the
emotional Risks of switching
What your
drivers of to your product
product do
Purchasing

Wants
Experience Fears

Features
What are the
hidden needs?
What are the
How does your rational
product work? drivers of
Needs
Purchasing

What do people
Company: currently do
instead?
Product: Substitutes
Ideal Customer:

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 Value Proposition – Product/Services (Option 2 of 2)

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Adapt it to your needs and
capture your audience's Your Your Value
attention.
Offering Proposition

The What The

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Marketplace Customer
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editable. Adapt it to your Offerings Needs editable. Adapt it to your
needs and capture your needs and capture your
audience's attention. audience's attention.

11
Product Roadmap

FY18 FY19
We have categorized
product roadmap in to four
most common categories
just to give a basic idea on
classification which can be Q2 Q3 Q4 Q1 Q2
altered by you as per your
requirement.

Native Mac
New Platforms Android iPad, iOS
App

New Integrations HubSpot Dropbox BOTS NetSuite

New Channels Messenger WhatsApp Exchange

Advanced
Enterprise Ready SSO Teams Custom Rights Light Users
Reporting

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12
 Oct FY18 Aug FY18
USD 1 million 100,000 users

Oct FY18
 10,000 users
 Integrated in 50 Apps

Adding few success Apr FY18

stories with the
investors will grab their Launched Web App
eyeballs and further
support your pitch

Jan
FY19
Launched the API

Milestones
Achieved
13
Traction
Any coverage in articles/news

A growing pipeline that will

generate USD XX in next X
year

Any awards like Best Tex Tex Tex Tex Tex Tex Tex
Start-up, Best tech
transforming company
etc.

We’re performing amazing

for these clients, look at
these results
Growing fast, Generating
good revenues

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Business Model

How do you acquire

customers?

This slide will be helpful in

making the investor
understand about how your
company works, generates
revenue and structure of
your business model

How do you provide

How do you your service?
monetize?

Type of Business Model

(For e.g.: Freemium model with consistent 3%
conversion from free to paid plans)

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Business Model (Example Slide)

Future Potential: Advertising

Large Premium
High quality High profit
expected + user data
targeted = potential
user base ads

Company XX makes money when users make money rather than relying on creating value through added service

User Acquisition Gather User Intelligent Suggestion User switches =

information Referral fee

From: Includes: Based on: Fee types:

Advertising A/c types History Bank A/c
Email Spending pattern Usage Credit card
Distribution partners Credit history Spending habits Cell phone carrier
Demographics & preferences Current market deals/rates ISP
Loan

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16
Revenue Streams

Partner Commission
Partner with other players in
Revenue streams have
value chain to increase business been classified in to 2
parts: present sources and
future sources and these
can be altered as per your
Selling In-House revenue model

Products
Selling products at
profitable rates Now

Now
Later

Later
Supplier Commission
Anybody can open an A/c
start selling their product

Indirect Sources Such As

Advertising, Affiliates etc.
Selling products at
profitable rates

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17
 Revenue Model

Recurring Revenue Pricing - whether you will

Frequency - Once every six be charging flat fee or %?
months / Once a year

We have considered 6
most important and
commonly considered
factors which are expected
by the investors to be a
part of their revenue model

Expected conversion rate Estimated Yearly Revenue -

to get a paid client- 10% of 100 clients x A units x B Fee
total customers = $ C Revenue

Life-time value of a Expected ARPU-

customer- $5000 $ 100

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18
Expense Model (Option 1 of 2)

Investors would like to

understand how your Name top 3 expenses like Employee Expense, IT
company would manage
the funding and understand expenses & License purchase expenses
the key expenses that you Key Expenses needed to generate revenue?
will be making

$ 50 1 month
Average cost to acquire a
How long is sales cycle to get a client?
customer

$ 30 Name of company &

Cost to maintain a customer and purpose it serves
build a recurring sales? Any unique strategic alliances?

Now: $5000 | After: $50,000 1 Year

Monthly burn rate, now vs. after funding? How long will new funding last?

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 Name top 3 expenses like Employee Expense, IT expenses &
License purchase expenses
Key Expenses needed to generate revenue?
Investors would like to
understand how your
company would manage
the funding and understand 1 Month
the key expenses that you How long is sales cycle to get a client?
will be making

Name of company & purpose

it serves
Any unique strategic alliances?

Expense Model
(Option 2 of 2)
$ 50
Average cost to acquire a customer

$ 30
Cost to maintain a customer and build a
recurring sales?

Now: $5000 | After: $50,000

Monthly burn rate, now vs. after funding?

1 Year
How long will new funding last?

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Growth Strategy

• Online marketing like SEO, SMM, deal of the day

Marketing & Sales • Refer a friend
01 Acquiring Customers • Loyalty discounts
• Incentive for employees on increasing sales

Customer Service • Dedicated customer service representative

02 Retaining Customers • Customer Feedback System in place

We have covered the most

important components of
the growth strategy which
differs from company to
company and can be
altered accordingly

• Consumer product advisory board to drive

Product Development consumer features
03 Staying Competitive • Add Android App
• Add iOS App

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21
Go-to-Market Strategy

This slide varies but the

goal is the same: Show
you’re thinking about (or Provocation Discovery Diagnostic Design Recommendation
have data or an unfair
advantage in) distribution.

• Where should we
• What are we trying to • What are the potential • What go to market
Key Question accomplish? markets?
compete and what must
aooroach is optimal?
• What is winning worth?
we deliver?

• Identify market • Understanding the

• Clarify desired outcomes/ • Identify and assess • The best channel
Focus objectives
attractiveness factors, opportunity to create
market channel options approach
and ‘as is’ situation deferential advantage

• Asses addressable • Determine the optimal

• Develop
markets W/ offering & positioning for
• Review market data recommendation for go
• Identify define, & map attractiveness criteria target markets
• Validate project approach to market approach
markets • Determine company’s • Determine ideal channel
• Design & schedule work • Market-channel
Inputs/ Tasks plan
• Determine buying ability to compete in partner criteria
positioning platform
processes and choice attractive markets • Identify, assess and
• Organize core & steering tested
drivers • Identify key buying prioritize potential
teams • Organizational alignment
influencers & desired channel partners by
assessed
behavioral objectives targets markets

• Verify the nature of the • Determine how you will • Determine how you will • Identify how you will
Outcomes • Goal alignment/validation
market opportunity ‘win’ ‘play’ (GTM model) measure results (metrics)

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22
 Analytics & Reporting

Paid Advertising
Email Marketing

Market
Strategy Market Strategy Social Media

Search Engine
Blog Optimization

Website Design

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23
Competitive Landscape

Director Competitors Indirect Competitors

VS

Industry Segment 1

Company Logo Company Logo

Don’t try to hard to force a
slide that winds up
meaningless in being
overly positive. Instead,
speak to how you’ll win
Industry Segment 2 against the most relevant
two or three competitors

Company Logo Company Logo

Industry Segment 3

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24
Product Comparison

Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6

Company XX

Competitor A

Competitor B

Competitor C

Indirect Competitor A

Indirect Competitor B

Indirect Competitor C

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25
This slide is 100% This slide is 100%
SWOT Analysis
(Option 1 of 3)
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audience's attention. audience's attention.

S O
W T
Strengths Opportunities

Weaknesses Threats

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26
 Strengths
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Weaknesses
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Opportunities
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Threats
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SWOT Analysis
(Option 2 of 3)
27
 Strengths
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Weaknesses

S W
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Opportunities
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O
T
Threats
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SWOT Analysis
(Option 3 of 3)
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Financial Projections
FY18 FY19 FY20 FY21 FY22 FY23

Target Market (MM) 14 14.25 14.50 15 16 18

Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5

Net Revenue ($ MM) 650 700 750 800 850 900

Total Expenses ($ MM) 60 70 75 80 85 90

EBITDA ($ MM) 100 120 130 140 150 160

EBITDA margin 26% 28% 29% 21% 22% 23%

Financing Cost ($ MM) 10 15 20 25 30 35

PAT ($ MM) 50 55 60 65 70 75

PAT margin 10% 11% 12% 11% 10% 9%

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29
Break-Even Analysis
Fixed Cost Variable Cost Total Cost Sales Revenue Profit/(Loss)
Units Of Output
($) ($) ($) ($) ($)

100 5000 1000 6000 2000 (4000)

200 5000 2000 7000 4000 (3000)

300 5000 3000 8000 6000 (2000)

400 5000 4000 9000 8000 (1000)

500 5000 5000 10000 10000 -

600 5000 6000 11000 12000 1000

700 5000 7000 12000 14000 2000

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30
 Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation

Financing
Convertible note @ $X valuation cap; 1.5 X premium

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$ 10 MM • This graph/chart is linked to excel, and

$ 5 MM changes automatically based on data. Just

left click on it and select “Edit Data”.

• This graph/chart is linked to excel, and

changes automatically based on data. Just
left click on it and select “Edit Data”.

How much capital are you Valuation of the company

willing to raise?

31
 Use of Funds

12%
Product
Development
40% New Hires

30%

18%
Marketing
Be thoughtful about this
slide, since that’s how VCs
think about finances. And
Marketing
definitely don’t try to project
anything beyond two years.
It’s just not reasonable.

Revelation Example

• Sales & Marketing, Hire key • Build out/further develop • Achieve key milestones: 1st client?
employees, Founder Salaries technology, File patents Breakeven time? 3x Revenue
growth?

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32
Shareholding Pattern
Shareholding Pattern
Before Funding After Funding
Total Shares Shareholder Name Total Shares

85 56% Name 1 45 36%

41 27% Name 2 47 37%

15 10% Name 3 9 7%

5 3% Name 4 12 10%

12 8% Name 5 13 10%

100 Total 100

158 % 126 %

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33
 Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with
them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their
category?
• Why won’t they try to built it themselves?

Exit
Strategy Financial Buyer: Will your company
generate excess cash flow that could make it
attractive to financial buyers to generate a
return?

IPO: Least likely exit for a company, but a

probability. Preferred strategy only when no buyer
could afford the valuation of your company.

34
Client “Name Here
Testimonials
Designation
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“Name Here
Designation
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35
Contact Details
Office 1 Office e2

Email ID Address with Address with

Contact Details Contact details Contact details

Email ID Address with Address with

Contact Details Contact details Contact details

Email ID Address with Address with

Contact Details Contact details Contact details

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Sample PPT Business Plan Icon Slide

37
Additional
Slides

38
Area Chart
S a le s In P e rc e n ta g e (% )

Product 01 Product 02

100

90

80

70

60

50

40

30

20

10

0
FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 FY '19

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39
Stacked Column Chart

Product 01 Product 02 Product 03

10 1

8 4
Expenditure In ($ Billions)

3.5
6 2.5
2
3
4 6
2.5 5
1.5 4
3 3.5
2 2 2.5
1.5 2
1
0 0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4
2011 2012 2013 2014 2015 2016 2017 2018 2019

Years

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40
Our Mission
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Our Target

01
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Text Here needs and capture your audience's attention.

02

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needs and capture your audience's attention.

03

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42
Comparison

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60%
50%

85% 75%

43
About Us
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 Maximum
80% This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.

Comparison
Medium
50% This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.

Medium
30% This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.

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Venn

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Thank You
Address
# street number, city, state

Contact Number
0123456789

Email Address
emailaddress123@gmail.com

47