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Market Study (WEEK 3)
Market Study (WEEK 3)
Prepared by:
Siti Fairuz Binti Che Pin
Department of Estate Management
Faculty of Architecture, Planning and Surveying
Universiti Teknologi MARA Perak
DEFINITION
• Period of development
• What price to sell
• What are the marketing strategies
• What rental to expect
• Who are potential buyer/tenant
Scope Of The Market Study
Socio-Economic Factor
• Demographics
• Population growth
• Age & Household size
• Income Level
• Employment
• National/region/International economy
Policies And Plan
• Current Value
• Purchaser Profile
• Size And Type Of Development
• Target Market
• Layout
• Market Strategies
How to carry out market study
INSPECTION
DECISION FROM THE MARKET STUDY