BERGER PAINTS

 Berger Paints India Ltd is the second largest paint company in India.

The company is headquartered in Calcutta and services the market

through a distribution network comprising of about 110 stock points and
more than 25000 dealers.

It has manufacturing units at Howrah and Rishra,Arinso, Taloja,Naltoli

,Goa, Devla, Hindupur, Jejuri, Jammu, Puducherry and Udyognagar.

The company has presence in 5 countries –

India, Russia, Poland, Nepal and Bangladesh. They have an employee strength
of over 3,500 and a countrywide distribution network of 25,000+ dealers.
 BERGER PAINTS PRODUCTS
Imperia Luxury PU Colour Zone


Imperia Water Based Luxury PU Floor Coat


Walmasta Exterior Texture Bubble


Walmasta Exterior Texture Dholpur


Walmasta Exterior Texture Rustic


Walmasta Exterior Texture Super Fine


WeatherCoat All Guard


WeatherCoat Anti Dust


Imperia Water Based Luxury PU Interior
 WHAT IS BRANDING

 Branding, by definition, is a marketing practice

in which a company creates a name, symbol or
design that is easily identifiable as belonging to
the company. This helps to identify a product and
distinguish it from other products and services.
Branding is important because not only is it what
makes a memorable impression on consumers
but it allows your customers and clients to know
what to expect from your company.
 WHY IS BRANDING IMPORTANT?

 Branding Gets Recognition

Branding Increases Business Value

Branding Generates New Customers

Improves Employee Pride And Satisfaction

Creates Trust Within The Marketplace

Branding Supports Advertising

 BERGER PAINTS

BRANDING DURING PANDEMIC

 FOR EMPLOYEES

No job or salary cut during COVID-19 crisis: Berger

Paints
The company also assured that there will be no impact of
the crisis on new job offers.
The Coating gaint also stated that against any
involuntary furloughs or organisational restructuring
that may lead to downsizing of employees and
consequent loss of livelihood during the time of
widespread uncertainty.