Trends

Health &
Wellness
Implications

:
 Intro
Macro
Culture
Consequence
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Intro Overview Trend Map

Health of Demographic
Macro Ageing Happiness
the nation Changes

Ambition
Hedonistic New
Culture vs. Ethics 2.0
Lifestyles Prohibition
Behaviour

Woeful In the The New Impact on

Consequen
Waistline Blood Nicotine the NHS
ce

Data Mobile Quantified Wellness

Delivery
Democracy Everywhere Self Services

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 Intro
Macro
Culture
Consequence
Delivery
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Macro
 Intro
Macro
Culture
Consequence
Health of the Nation
Delivery
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Customers
Poor
23%
had an
Good
37% average of
16
Reasonable
40%
healthcare
needs over 48% describe
the past 12 themselves as unfit
months
 Intro
Macro
Culture
Consequence
Health of the Nation
Delivery
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Condition Prevalence Unmet Condition Prevalence Unmet

1 PMT 11% 81% 11 Rosacea 3% 69%

2 Concentration 16% 79%

12 Diff. falling asleep 50% 67%
3 Psoriasis 5% 78%
13 Mood swings 36% 67%
4 Premature 3% 75%
ejaculation
14 Overweight 47% 66%
5 Fertility 3% 75%

6 Scar reduction 8% 74% 15 Low sex drive 21% 65%

7 Memory loss 20% 73%

16 Weight maintenance 43% 65%
8 Smoking 15% 73%
17 Acne 11% 64%
9 Staying asleep 57% 71%

10 Lack of energy 57% 70% 18 Feeling run down 58% 64%

19 Prostate health 3% 64%

20 Serious dry skin 24% 62%

 Intro
Macro
Culture
Consequence
Demographic Landscape
Delivery
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11.8% (941,000)
more family formers

7.3% (120,000) 3% (111,000)

more single parent households more working mums
 Intro
Macro
Culture
Consequence
Demographic Landscape
Delivery
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60s baby-boomers reaching

their half century
More parents and family
members to be cared for

9.8% (800,000)
More 45-54 yr olds
7.9% (668,000)
more carers
 Intro
Macro
Culture
Consequence
Demographic Landscape
Delivery
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Life expectancy
84 years for men
86 years for women

1.2 million 3,000

more 65-99s more 100+ year olds
 Intro
Macro
Culture
Consequence
Ageing Population
Delivery
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CURRENTLY IN THE UK

32% of the population are over 50

40% of consumer spending = £145bn a
year
80% of nations’ wealth & 60% of all
savings

80%
of 65+ have at
least one chronic
condition

50% have at least two

 Intro
Macro
Culture
Consequence
Ageing Population
Delivery
Close

Hair Greying & Loss Sight & Eye Health

Dental Memory / Cognition
Skin Thinning / Hearing
Wrinkles

Back Pain
Joint Pain Cardiovascular Disease
Bone Density Diabetes
Blood Pressure
Incontinence
Organ Failure
Prostate
Menopause Cholesterol

Less Sleep Hips

Less Energy Knees
Slower Recovery Varicose Veins
 Intro
Macro
Culture
Consequence
Happiness
Delivery
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UK adults scored
themselves 7.4 out of
10 on the happiness
scale. A drop from 7.6 in
2003
Culture
 Intro
Macro Healthy Hedonism
Culture
Consequence
Delivery
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 Intro
Macro Ambition vs. Behaviour
Culture
Consequence
Delivery
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Start diet on Monday

≠
g
Go for jo
tomorrow

Q
s m u it
oki
ng
 Ethics2.0
Intro
Macro
Culture
Consequence
Delivery
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 Intro
Macro New Prohibition
Culture
Consequence
Delivery
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Kids Teens Adults

Consequence
 Intro
Macro
Culture Woeful Waistline
Consequence
Delivery
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1 in 4 people are obese

1 in 3 people will be obese by

2020

Over half of people will be obese

by 2050

45% of adults think they are overweight and want to reduce their
 Intro
Macro
Culture In the Blood
Consequence
Delivery
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Cardio-
vascular
Disease
Lack of Kidney
Energy Disease
5m

m
Sexual

½
Eye
2.

Dysfunctio
Disease
n

Diagnosed
Neuropathy with diabetes
Amputation Estimated undiagnosed
people with diabetes
Depression
 Intro
Macro
Culture The New Nicotine
Consequence
Delivery
Close

2010 21%
of
1951 1st large population
scale study (12.6m)
linking lung 2007 England
smoke
cancer to smoking goes smoke
1969 1st HEC free,
anti-smoking purchase age
campaign goes
2006 up to 18
1981 Cigarette
45% of population Picture
tax up 14p per
(25m) smoke warnings
2005 on
pack – highest
rise since 1947
2003 Health Tobacco pack
warningssponsorship
appear on banned
pack

1950 2010
 Intro
Macro
Culture The New Nicotine
Consequence
Delivery
Close

2010 £6m multi-

media warning
drinkers of the
“unseen damage”

Health ‘Irresponsibl x3 tax on alcopops

warnings on e' drinks - average price of Ban cheap drink
pack offers banned a bottle goes up deals: targeting
by 60p grocers selling
alcohol at a loss

2010 20??
 Intro
Macro
Culture The New Nicotine
Consequence
Delivery
Close

“I know I drink too much, but I can stop whenever I

want...”

Consumer Motivations to Quit or Reduce

Health Recovery Fertility Cosmetic

 Intro
Macro
Culture Impact on the NHS
Consequence
Delivery
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60 years of the NHS

Delivery
 Intro
Macro
Culture
Consequence Data Democracy
Delivery
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 Intro
Macro
Culture
Consequence Mobile Everywhere
Delivery
Close
 Intro
Macro
Culture
Consequence Quantified Self
Delivery
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 Intro
Macro
Culture
Consequence Quantified Self
Delivery
Close

Digital plaster offers

Wearable heart rate
constant patient
monitor
monitoring
 Intro
Macro
Culture
Consequence Mobile Everywhere
Delivery
Close

+ +
Diagnostic Wearable Mobile
& Biometrics Internet
Lifestyle Device
Software
 Intro
Macro
Culture
Consequence Quantified Self
Delivery
Close
 Intro
Macro
Culture
Consequence Quantified Self
Delivery
Close
 Intro
Macro
Culture
Consequence Wellness Services
Delivery
Close
 Intro
Macro
Culture
Consequence Wellness Services
Delivery
Close

Choose a
Patient iPhone
Sees Google time and
visits alerts
calendar input their
website doctor
symptoms

Follow up
Doctor
by email, Pay via
makes a
IM, or PayPal
house call
videochat
 Intro
Macro
Culture
Consequence Wellness Services
Delivery
Close
 Intro
Macro
Culture
Consequence
Technology Summary
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•We’re getting older, fatter and more demanding

•We have a constant thirst for information, and we want it

immediately

•Our product and service expectations are always increasing –

wanting things quicker, more convenient and more effective

•Our government want us to be healthier (so we don’t cost so

much)

...but in the meantime they will tax us to pay for the

healthcare and advertising