COMPETITIVE ADVANTAGE AND STRATEGIES

CONSUMER DURABLES
  White Goods
 Refrigerators
 Washing Machine
 Air-conditioners
 Speakers & Audio Equipment's

CONSUMER  Kitchen Appliances / Brown Goods

DURABLE 

Mixer grinders
Microwave Oven
INDUSTRY  Electrical Fans & Irons
 Chimneys
 Consumer Electronics
 Mobile Phones
 Televisions
 Home Theatre
  World’s leading kitchen and laundry appliance company
 $20 billion annual sales, 77,000 employees
 59 manufacturing and technology research centers in 2019
WHIRLPOOL  The company markets Whirlpool, KitchenAid, Maytag,
CORPORATION – Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and
A BREIF INSIGHT other major brand names in nearly every country
throughout the world.
COMPETITIVE ADVANTAGE

 Superior Margins
 Greater Value
 Innovation
COMPETITORS ANALYSIS

COMPANY’S COMPETITORS ( LG, SAMSUNG,

First ELECTROLUX)

ASSESSING COMPANYS OBJECTIVE,

Second STRATEGIES, STRENGTH AND WEAKNESSES

SELECTING COMPETITORS TO ATTACK OR

Third AVOID
 Competitor overview Our company Competitor 1 Competitor 2 Competitor 3

Company Whirlpool Electrolux LG Samsung

https://www.whirlpoolcorp.c www.electroluxappliances.c
Website om/ om www.lg.com www.samsung.com
Benton Harbor, Michigan,
Location
United States Stockholm, Sweden Seoul, South Korea Seoul,South Korea

COMPETITOR’ Revenue

Founded
$20.4b (FY, 2019)
1955
kr124.1b (FY, 2018)
1919
₩61.3t (FY, 2018)
1958
₩230.4t (FY, 2019)
1938

S ANALYSIS Employees 77,000 (16% decrease) 54,419 9 (3% decrease) 73,971 287,439 (7% decrease)
Technology Appliances
FOR appliances
consumer goods
consumer electronics
electronic components

CONSUMER Products appliances

consumer electronics
appliances
consumer goods
electronics
mobile app
electronics
internet of things
consumer goods electronics telecommunications semiconductors
DURABLE Whirlpool is a Electrolux is a company
Samsung Electronics is a
company engaged in the

INDUSTRY Services manufacturer of home

appliances and related
specializing in home
appliances and appliances
LG Electronics is a
company that provides
manufacture and
distribution of electronic
products. for professional use. electronic products. products.
Whirlpool reaffirms its
commitment to Italy, Focus in Intelligent Coffee Samsung Electronics
Recent Investment investing €250 million by Maker Market for future Focus in the global OLED Develops Industry-leading
2021 growth display market Blue QLED Technology

Cyber Security Score B C D C

Product Washig machine Washing Machine Washing Machine Washing Machine

99.9% Germs protect
99.9% Grems free,WIFI,10 clothes,save 99.9% Grems free,WIFI,5
Highlights year warrenty,inverter waterupto21%,save year warrenty,inverter
direct drive energy upto 40% direct drive Eco fabric care
Every Day,care(WDays Life is good. (celebrate Inspire the World, Create
Tagline festive sales) Shape living for the better tradition enjoy inovation) the Future
 MARKETING ANALYSIS

S W O T
STRENGTHS WEAKNESSES OPPORTUNITI THREATS
EXCELLENT HIGH REVENUE ES STRONG
PRODUCT BUT LOW COMPETITION
CUSTOMER
PORTFOLIO MARGIN SATISFACTION TRADE
TOP LESS EXPORT BARRIERS
E-COMMERCE
MANUFACTURER SALES INCREASE COST
CULTURAL
EMPLOYEE BARRIER OF RAW
SERVICES
STRENGTH MATERIALS
COMPETITIVE STRATEGIES

Overall Cost
Differentiation
Leadership

Porter’s four
basic
competitive
positioning
strategies

Middle of the
Focus
Road
  Brand
 Design & Development
CONCLUSION  6th sense technology
 Innovation
PIKKU BACHHUKA
KOMAL JAIN
ARUNA NATH
PRATYUSH SRIVASTAVA
ARNAB CHAUDHURI
PREETH KUMAR
VIJAY PRATAP SINGH