ONLINE ALUMNI HOMECOMING

1.Welcome speech by:

1.Send email with potential tentative dates of
Homecoming to know their availability
2.Post finalisation of dates, send invites with
details of speakers and panel discussion
topics
a.Chairperson Alumni
b.President XLRI Alumni association
2.Presentation by Students
a.XLRI student body
b.XLRI: short movie
3.Informal interaction space with existing batch
4.Panel discussions
5.Virtual Alumni award ceremony by creating virtual human
substitutes
6.Performance by Bodhi XLRI
7.Online Rummy/ Poker game
8.Virtual prize distribution for winners
9.Group photo

Pre-event
Event on video
conference platform
INCREASE ENGAGEMENT ON SOCIAL MEDIA
Tapping latest social media trends like ten year photo challenge, where
they are asked to post their photos when they were studying in XLRI and
their current photos.

Posting information about latest achievements of alumni, congratulating

them and sharing stories of unconventional path followed by alumni

Publishing memories and alumni’s stories by asking them, their friends or

professors to recollect incidents during their college life. Asking alumni to
share how life was back then for them and challenges they faced after
getting out.
 SOCIAL MEDIA MARKETING
• We will engage with the alumni
with weekly mails leading to the
event
• First mail would consist of
Introduction of the event and a
short video of last successfully
conducted Alumni Homecoming
• Second mail would ask them to
Register for the event and
answer if they will be coming for
the event
• Third mail will have all the details
of the event and reminder to
register
• Last mail would be one day prior
to the event reminding about it
• We will post a 15-20 seconds
teaser
• Ensuring a hassle free registration
experience.
• This is achieved via pre-filled forms
on LinkedIn Lead Gen forms
• Another video with information of
few alumni who have already
accepted the invitation
• Video with hyperlink to lead gen
form
• Optimised viewing with mobile
and desktop
• Interactive quiz on various places
in XLRI once in two weeks
• Posters of various alumni along
with their achievements
• Making an emotional pitch for
the event
• This can be achieved by posting
videos and photos of XLRI and
alumni when they were studying
• Informing about the interactive
games
• Invitation video with hyperlink
to register
POST-EVENT PROMOTION
Sending “Thank You” note for all the attendees
and “Sorry we missed you” for those who could
not attend the event

Posting video and photos after successful

completion of the event

Collaborating with alumni for summer and final

placements
 XLRI ALUMNI WEBSITE

https://afsanafsan6.wixsite.com/mysite-1