COMMUNICATION MEDIA

CHANNELS
What do you usually do if you want to know about an incident
that happened in your place?
• Aside from asking people, do you listen to radio?
• Or watch news on tv?
• Or maybe you just search information or news in the internet?
• Or maybe call somebody from long distance to confirm
something or make conversation.
In this lesson, you will be learning some keywords and ideas
about this topic to know the media channels or the methods used
on how information travels from one source to another.
• A media channel refers to the specific method
used in transmitting messages or information to an
intended audience. These come in a form of the
examples stated in the activity above like television
and radio (the broadcast media), newspaper (print
media), facebook, twitter and instagram (social
media) and this new media which is today’s method
of communicating in the digital world.
1. MASS MEDIA IS A MEANS OF COMMUNICATION WHICH IS
INTENDED FOR LARGE AUDIENCES. THIS IS DIVIDED INTO TWO,
PRINT AND BROADCAST.

A. Print media includes newspaper and publication which tell

about news stories, opinions, businesses and advertisements.
B. Broadcast media comes in a form of radio and television
where it is more influential and dominant to transmit news and
information.
2. NEW MEDIA IS A TERM WHICH REFERS TO ALL THAT IS RELATED TO THE USE OF
INTERNET AND THE INTERPLAY BETWEEN TECHNOLOGY, IMAGES AND SOUND THAT
HELP IMPROVE THE PROCESS OF COMMUNICATION ESPECIALLY IN THE ADVENT OF THE
21ST CENTURY.

A. Social media is a subset of new media which dominated much of the

world populace and seen most influential medium of communication
especially to teenagers. Internet is a must in this channel where it does
not only cover a portion in a certain place but it can reach anyone in the
globe as long as there is internet. Examples of these are: social
networking sites (facebook, twitter, instagram, tumblr, etc.) Wikepedia,
youtube ,virtual games (DOTA, mobile legends, cross-fire, rules of
survival, and others) , technologies (blogs, email, instant messaging)
3. TELECOMMUNICATION REFERS TO CHANNEL OF COMMUNICATION WHERE
INFORMATION AND MESSAGES ARE EXCHANGED OVER LONG DISTANCES.
USUALLY THIS CHANNEL USE COMPUTER, CELLPHONES AND TELEPHONE WHERE
INFORMATION IS SENT OR RECEIVED THROUGH A COMMUNICATION CONNECTION

In the Philippines, this can be an example through large

telecommunication networks like SMART, talk ‘N text, PLDT, TM,
globe and sun cellular among others which provide communication
connection for us to call or have conversation to someone over long
distance. We can also use the internet connection that we have as these
networks also provide us with the access to the internet using systems
and devices.