Start Up

Presentation
Fishery Commodity
 ONLINE STARTUP
Alibaba
Yorso
B2B Marketplace
Minapoli
21Food

Alibaba
Marketplace
Yorso
B2C Marketplace
Minapol
21fOODi

Start Up
C2C Marketplace SatuAir

Tanihub
Manufacture Brand’s own Website Aruna
Pasar Laut
E-Commerce
Tani Hub
Direct Sales Site
Trading Lazada
BliBli
 Marketplace
• Marketplace Online is a type of e-commerce site where product or
service information is provided by multiple third parties. Online
marketplaces are the primary type of multichannel ecommerce and
can be a way to streamline the production process. Online
marketplaces are information technology companies that act as 
intermediaries by connecting buyers and sellers.
• Type of Marketplace :
1. B2B Marketplace
2. B2C Marketplace
3. C2C Marketplace
 E-Commerce
• E-commerce (electronic commerce) is the activity of electronically
 buying or selling of products on online services or over the Internet.
Electronic commerce draws on technologies such as mobile commerce
, electronic funds transfer, supply chain management, 
Internet marketing, online transaction processing, 
electronic data interchange (EDI), inventory management systems,
and automated data collection systems.
 Fishery E- Commerce Competitors
Marketplace E-Commerce

• https://yorso.com/ satuair.com • https://aruna.id/

• https://tanihub.com/
• https://www.minapoli.com/
• https://www.lazada.co.id/
• https://indonesian.alibaba.com/
• https://www.blibli.com/
• https://www.21food.com/
 Fishery Commodities Export Strategy

Decide what type of export

business
1. An Export Management Determine the Identify your target market
Company Check Importing
commodity/fishery product to (Foreign Market Research &
2. An Export Merchant Country/Buyer Requirement
be export Selection entry)
3. Export Trading Company
4. An Export Manufacture

Meet the buyer requirement by

Search Certified Supplier or
Start Export Business Estimate youre startup cost Set the Business Plan
complete Export Requirement
for Manufacture
 Export Management Company
• An Export Management Company (EMC) functions as an external export sales department, which represents your product along with
various other non-competitive manufacturers. Export Management Company is a domestic or a foreign company that works in the
capacity of a sales agent as well as a distributor for those exporters that are domestic. Specifically refers to international business.
• Export Management Company is an independent firm, which acts as the exclusive export sales department for noncompeting
manufacturers, and is working hard to develop a successful export business to a client. Export Management Company usually has a
formal agreement with manufacturers to “manage” their exports. EMCs can represent all of a manufacturer’s product line, or only
some part of it. According to clients’ needs, the EMC generally receives exclusive rights to sell in all foreign markets, but not always.
• Export Management Company is consulting company that acts as an outsourced export division for other firms, enabling these firms
to take advantage of the consulting company's specialized experience and knowledge in the field of exports. Export management
consultants typically do not hold title to exported goods, making money instead from commissions paid on each export.
• Export Management Company allows your business to achieve attractive long term sales and earnings with far less upfront costs than
you would incur going it alone.  Export Management Company have long established sales network abroad. And sometimes
established foreign sales and warehousing subsidiaries as well. Most commonly EMC appoint export agents, or representative, and
networks of exclusive distributors and dealers in each foreign market.
Typically Export Management Company acts in two ways:
• As an Agent – the EMC establishes the marketing presence in foreign markets soliciting orders from foreign customers in the name
of the manufacturer. Invoicing is done in the name of the manufacturer and the EMC helps the manufacturer with all the details of the
export transaction. The manufacturer bears the risk on nonpayment, and may be asked to extend credit to foreign customer. The Agent
EMC are paid a commission on export sales. The EMC may suggest the export price, but his principal has final say on even whether
to accept the order;
• As a Distributor – EMC can operate as an exclusive distributor on a “buy-sell” basis. The EMC buys from the manufacturer at a set
price and resells to foreign customers at price established by the EMC. In this case, the EMC is responsible for invoicing and bears
the risk of nonpayment. It is very important to note, that when the EMC is acting as a distributor, the manufacturer may have no
control over the export price and not even know who the foreign customers are.
 Export Trading Company

• Export Trading Company is an organization that specializes in

procurement on behalf of foreign clients. An ETC has no “loyalty” to a
particular manufacturer. They are seeking the best terms for their clients.
• Export Trading Company is more likely to take title to the product and pay
you directly.
• Export Trading Company tends to be demand driven and transaction
oriented.
• Export Trading Company identifies what foreign buyers want to spend
their money on and then searches domestic sources willing to export, in
comparison with Export Management Company, which attracts buyers.
 Merchant Exporters
• "Merchant Exporter" means a person engaged in trading activity and
exporting or intending to export goods .Merchant exporter procures
the material from a manufacturer and exports in his firm’s name. Here
merchant exporter procures the order from international market.
Merchant exporter does not have own manufacturing unit or
processing factory. Merchant Exporter can export the excisable goods
either directly from the premises of the manufacturer, with or without
sealing of the export consignments, or through his premises under
claim for rebate or under bond.
 Manufacture Exporters
• "Manufacturer Exporter" means a person who manufactures goods and
exports or intends to export such goods. The manufacturer exporter
procures and process raw materials at his factory and exports finished
products. Here, the manufacturer exporter procures the export order
and exports in their own name.
Fish Product Commodity
Fish Trade Distribution System
Export Process Flow
SWOT ANALYSIS
STRENGH
• Have Experience in the IT
Business
• Capital Ownership
• Logistic company owner
• Company policy that puts
costumer as priority
WEAKNESS OPPORTUNITY TREATMENT
• Lack of experience in • Potential fishery resources • Change in trade
export business in Indonesia is still large regulation/policy of
• Lack of experience in E- • Fishery Export importing country
commerce business opportunities are still open • Environtmental and health
• Lack of access to supply • Government Policy on issue as Export
resource ease of export business Requirement
• Lack of access to key • World Global trend • Fluctuation in currency
distribution channel consumption shifting from values and supply product
• Lack of ability to assest meat to fish price
the competitors • The socio-political
condition of the world,
especially South Sea
China are uncertain
• Environtmental change,
especially in fish catching
area
• The emerge of new
competitors
EXPORT PLAN QUESTION TO BE ANSWERED

 For a proper export planning following questions need to answered:

1.Which products are selected for export development?
2.What modifications, if any, must be made to adapt them for overseas markets?
3.Which countries are targeted for sales development?
4.In each country, what is the basic customer profile?
5.What marketing and distribution channels should be used to reach customers?
6.What special challenges pertain to each market (competition, cultural differences,
import controls, etc.), and what strategy will be used to address them?
7.How will the product's export sale price be determined?
8.What specific operational steps must be taken and when?
9.What will be the time frame for implementing each element of the plan?
10.What personnel and company resources will be dedicated to exporting?
11.What will be the cost in time and money for each element?
12.How will results be evaluated and used to modify the plan?
LEGALITY REQUIREMENT FOR EXPORTING COMPANIES
• Badan Hukum, dalam bentuk :
CV (Commanditaire Vennotschap)
Firma
PT (Perseroan Terbatas)
Persero (Perusahaan Perseroan)
Perum (Perusahaan Umum)
Perjan (Perusahaan Jawatan)
Koperasi

• Memiliki NPWP (Nomor Wajib Pajak)

• Mempunyai salah satu izin yang dikeluarkan oleh Pemerintah seperti:

Surat Izin Usaha Perdagangan (SIUP) dari Dinas Perdagangan

Surat Izin Industri dari Dinas Perindustrian

Izin Usaha Penanaman Modal Dalam Negeri (PMDN) atau Penanaman Modal Asing (PMA) yang dikeluarkan oleh Badan
Koordinasi Penanaman Modal (BKPM)

Note :

Mengisi formulir isian yang disediakan oleh Dinas Perindag di Pemerintah Daerah Kabupaten/Kota atau Propinsi, dan Instansi teknis yang terkait.