Professional Documents
Culture Documents
The Floreo
The Floreo
The Floreo
§ §
§ §
ON
Ô To become a leading Flower Consulting
Firm and Retailers and spread fragrance to
the life of people.
M ON
Ô We cater to all the utilities and needs that
are fulfilled by FLOWER.
The Team & Designations
Ô CEO - N CHAY.D
Ô D RECTOR -KUHAL.T.R
Ô MARKET NG -AMRENDRA KUMAR
Ô F NANCE -ANURAG. KEERTH
Ô OPERAT ON -L NON DAHRATH
Ô HUMAN REOURCE-HEMALAL THA
Ô ADM N TRAT ON -ARUN..PAT L
Market ummary
Ô Floriculture industry is a booming industry in
ndia with government giving its special interests
and caters to the world market with its bulk
exports.
Ô There are very less number of players in the
ndian market.
Ô Presently the industry in ndia needs a good
market in ndia to sell its produce.
Ô Flowers are given special importance in the
country which is basically culture driven and is
known for its festivals and celebrations.
Opportunities
Add tour views based on this
Ô Problems and opportunities:
± ALL THE MEMBER ARE NEXPR ENCED AND ARE FROM D FFERENT TATU
± ENTURE CAP TAL
± R K TATE H GH
± YOUNG AND ENERGET C
± ENTURE NCLUDE H GH R K & H GH GA N
± N T AL CAP TAL WOULD BE RA ED FROM MARKET NG OURCE O THE
PREURE WOULD BE LOW
± F NANC AL FREEDOM
± ADANTAGE OF MYORE LAND PR CE WOULD BE 300% MORE N COM NG
± 3 YEAR
± W TH THE NTRODUCT ON TO A RPORT AND T NDUTRY THE EMPLOYMENT
OUTOURCE WOULD AROUND 40000000 P.A.
± MYORE FAMOU FOR T TUOR T ATTRACT ON
± MAJOR TY OF OUTH KARNATAKA NDUTRY WOULD BE N AND AROUND
MYORE DUE TO T LAND ALUE AND MARKET AALAB L TY
± ENTERTA NMENT HUB LOW AND GROW NG BY 175% N A YEAR
± DUE TO NFLOW OF FORE GN NETMENT N HAREMARKET AND T GROWTH
TOCK MARKER ARE MOT OF THE T ME N H GH AND A GOOD NETMENT
± ADANTAGE OF HA NG A NETWORK
Business Concept
Ô Providing pecialized consultancy for Flower needs.
Ô etting up of Retail outlets of flowers (large outlets &
kiosks at commercial areas).
Ô To play as Middleman in the floral trading.
Ô Providing Franchises on Royalty basis with our UP.
Ô Online marketing system through nternet Hub & email
newsletter.
Competition
: NEW ENTRANT.
: EX T NG PLAYER.
Ô ources:
-Peppercorn income by taking on spot
contracts.
-elf pooled funds from the team.
-mall ndustrial Development Bank of
ndia.
-National Horticulture Board.
-Angel nvestors.
Resource Requirements
Ô Flowers and Technology requirements to
store them.
Ô Personnel requirements
-Expertise Designers Distributors taff.
Ô Other requirements
± Financial distribution promotion etc.
Ô External requirements
± Products/services/technology required to be
purchased outside the enterprise.
Risks & Rewards
Ô Risks
± Flowers are perishable in nature.
Ô Addressing risk
± Cold storage utilization.
Ô Rewards
± Brand establishment income & employment
generation contribution to economy.
Key ssues
Ô Near term
- To create a new market by exploring the
floral needs.
Ô Long term
-To diversify into the market by setting up
clubs resorts and recreational centers.