Professional Documents
Culture Documents
Qualitative Research and Its Importance in Daily Life
Qualitative Research and Its Importance in Daily Life
Qualitative Research and Its Importance in Daily Life
3 BASIC
APPROACH
OF
Figure 1.2.11.2.1: The Scientific Method. As depicted in this flowchart, the scientific method
RESEARCH
consists of making observations, formulating hypotheses, and designing experiments. A scientist
may enter the cycle at any point.
2. Naturalistic Approach-
A people-oriented approach which focuses on discovering
the real concept or meaning behind people’s lifestyles and
social relations.
Lets you present things qualitatively through verbal
language. Using words as unit of analysis.
2. Naturalistic Approach-
“This approach is the basis for determining universal social
values to define ethical and unethical that society ought to
know, not only for the benefit of individual and community
but also for the satisfaction of man’s quest for knowledge.”
(Sarantakos 2013; Ransome 2013)
Ex. Talking to ethnic groups or people with
other culture in a natural setting. In this case,
the researcher uses unstructured interviews
and the participants answer/response is not
scripted.
Triangulation/ Mixed Method
Relationship Discovery