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Chapter 6 - Women Entrepreneurs and Rural Entrepreneurship
Chapter 6 - Women Entrepreneurs and Rural Entrepreneurship
ENTREPRENEURSHIP
DEVELOPMENT
Women Entrepreneurs and
Rural Entrepreneurship
Women Entrepreneurs
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1. Patriarchal Society:
Entrepreneurship has been traditionally seen as a
male protected and idea of taking up
entrepreneurial activities is considered as a
distant dream.
Any difference from the norm is looked fiercely
and if possible, immediately restricted.
Women also have to face role conflict as soon as
they initiate any entrepreneurial activity.
Problems of Women Entrepreneurs
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2. Marketing Problems:
Women entrepreneurs continuously face the problems in
marketing their products. It is one of the core problems as
this area is mainly dominated by males and even women
with adequate experience fail to make a knock.
For marketing the products women have to be at the
mercy of middlemen who pocket the chunk of profit.
Although the middlemen exploit the women
entrepreneurs, the elimination of middlemen is difficult,
because it involves a lot of running about. Women
entrepreneurs also find it difficult to capture the market
and make their products popular.
Problems of Women Entrepreneurs
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3. Financial Problems:
Obtaining the Supports of Bankers,
Managing the Working Capital,
Lack of Credit Resources are the problems which
still remain in the males domain.
Women are yet to make significant mark in
quantitative terms. Marketing and financial
problems are such obstacles where even training
doesn’t significantly help the women.
Problems of Women Entrepreneurs
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4. Family Conflicts:
Women also face the conflict of performing of home role
as they are not available to spend enough time with their
families.
They spend long hours in business and as a result, they
5. Credit Facilities:
Though women constitute about large percentage of
population, the percentage of small scale enterprise
where women own very small percentage of share
capital.
Women are often denied credit by bankers on the
ground of lack of collateral security. Therefore,
women’s access to risk capital is limited.
Example: Grameen Bank, BRAC, Proshika, Asa’s
microcredit facilities has been a good deal of self
employment program.
Problems of Women Entrepreneurs
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6. Heavy Competition:
Many of the women enterprises have imperfect organizational set
up. But they have to face severe competition from organized
industries.
Economic Necessity
Independence
Education and Qualification
Employment Generation
Success Stories of Friends & Relatives
Family Occupation
Govt. Policies and Programs
Role Models to Others
Self Identity and Social Status
Facilitating Factors
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Conclusion:
Village & small industries is under a threat of extinction.
Unless the rural industry is modernized, it has to face its
closure sooner or later due to increasing competition.
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