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Applications For Management: Scale Construction and Reliability Analysis
Applications For Management: Scale Construction and Reliability Analysis
Applications For Management: Scale Construction and Reliability Analysis
Lecture 16
Scale construction and reliability analysis
Agenda
Controversial
The difference between numbered points is not equal
Item-rest corr. Is the correlation of the item to the summated scale score
Teaching
Education
Campus computer
Campus overall
Social overall
Advantage:
Simple to administer and interpret
Disadvantages:
It does not address the issue of measurement error
encountered when using single measures
Measurement error= the degree to which the observed
values are not representative of the actual values due to
any number of reasons, such as actual errors (data entry
errors) to the inability of individuals to provide accurate
information.
It runs the risk of potentially misleading results by
selecting only a single variable to represent a perhaps
more complex result.
Università Bocconi, 30280, BIEM, slide 27
2. Students’ satisfaction:
Index
Let’s use as index of Students satisfaction the sum of
the scores of the 5 items.
Summated scale.
Advantage:
It overcomes to some extent measurement error
Represents multiple aspects of a concept in a
single measure
Disadvantage:
Relative weight of different items is usually not
taken into account
Advantages:
Represent all variables loading on the factor
Very easy to calculate
Accounts for more variance in the data than
other methods
Disadvantages:
Validity: There may be ‘contamination’ of
concepts when contributions of variables that
measure other concepts are included
Specific to one sample; cannot be replicated
across samples
Università Bocconi, 30280, BIEM, slide 36
Students’ satisfaction
Regression
Regression