7 C'S of English

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The Seven C’s of

Communication
Prepared by: Naseer Ahmed
The Seven C’s of Communication

7 Principles of effective
communication.

1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
The Seven C’s of Communication

7 C’s Can Be Applied for both

 Oral
 Writing
The Seven C’s of Communication

1.Completeness
 Provide all necessary information.
 Answer all questions asked.
 Give something extra, when desirable.
The Seven C’s of Communication

1.Completeness
Provide all necessary information.

>. Accurate understanding.

>. W questions are useful.


The Seven C’s of Communication

1.Completeness
Answer all Questions asked.

>. Replying inquiry.

>. List the needed details.


The Seven C’s of Communication

1.Completeness
Give something extra, when
desirable.

>. Answer in extraordinary way.


The Seven C’s of Communication

2. Conciseness.
 Wipe out wordy expression.
 Add only relevant information.
 Avoid unnecessary repetition.
The Seven C’s of Communication

2.Conciseness.
Wipe out wordy expression.
>. Using Single-words instead of too long.
>. Bullet your words
The Seven C’s of Communication

2.Conciseness.
For Example;

 Due to the fact that  Because


 In due course  Soon
 At this time  Now
 Few in number  Few
 On a weekly basis  Weekly
 In spite of the fact  Although
that  Until
 Until such time as  Meet
 Meet together
The Seven C’s of Communication

2.Conciseness.
Add only relevant information.

>. Stick to the point.


>. Delete irrelevant statements.
>. Avoid long introduction and
Unnecessary explanations
>. Talk to the point
The Seven C’s of Communication

2.Conciseness.
Avoid unnecessary repetition.

>. Do not repeat the words or ideas


unnecessary.
The Seven C’s of Communication

3.Consideration.
 Focus on “you” instead of “I” and “we”.
 Show audience interest in the receiver.
 Emphasize positive, pleasant facts.
The Seven C’s of Communication

3.Consideration.
Focus on “you” instead of “I” and “we”.

>. Creating a YOU attitude.


>. Assume you know people needs.
>. Do not use YOU in insensitive cases.
The Seven C’s of Communication

3.Consideration.
Show audience interest in the receiver.

>. Talk about receiver benefits.


The Seven C’s of Communication

3.Consideration.
Emphasize positive, pleasant facts.
>. Be Optimistic.

 Favorably Unfavorable
 Happy Unhappy
 Help Hopeless
 Generous Reject
 Pleasure Trouble
 Loyal Unfair
 Thanks Regret
The Seven C’s of Communication

4.Concreteness.
 Use specific facts & figures.
 Put actions in your verbs.
 Choose vivid, image-building words.
The Seven C’s of Communication

4.Concreteness.
Use specific facts & figures.

>. Use precise statements instead of vague


words.

Instead of writing;

Student GMAT scores are higher

It should be written;
In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610.
The Seven C’s of Communication

4.Concreteness.
Use specific facts & figures.

>. Some Vague words.

Slightly
Small
Soon
A few
Almost
Several
The Seven C’s of Communication

4.Concreteness.
Put actions in your verbs.

>. Use active voice.


>. Use action in verbs, Not in nouns.
The Seven C’s of Communication

4.Concreteness.
Choose vivid, image-building words.

>. Use impressive and appealing words.


The Seven C’s of Communication

5.Clarity.
 Choose Precise, concrete and familiar
words.
 Construct effective sentences and
paragraphs.
The Seven C’s of Communication

5.Clarity.
Choose Precise, concrete and familiar
words.

>. Use Simple & famous words.


>. Write your purpose clearly.
The Seven C’s of Communication

5.Clarity.

Familiar Words Pretentious Words

 About Cirea (L)


 After Subsequent
 Home Domicile
 For example E.g.
 Pay Remuneration
 Invoice Statement of payment
The Seven C’s of Communication

5.Clarity.
Construct effective sentences and
paragraphs.

>. Length. (Sentence <40 words)


>. Unity. (One main idea in one paragraph)
>. Coherence. ( Say clearly)
>. Emphasis. (Choose correct sentence to
focus on it.
The Seven C’s of Communication

6.Courtesy.
 Be sincerely tactful, thoughtful and
appreciative.
 Use expression that show respect.
 Use nondiscriminatory expressions.
The Seven C’s of Communication

6.Courtesy.
Be sincerely tactful, thoughtful and
appreciative
Tactless, Blunt More Tactful

Stupid letter; I Its my


cant understand understanding……
any of it.
The Seven C’s of Communication

6.Courtesy.
Use expression that show respect.

>. Avoid irritating expressions.


>.Avoid using questionable humor.
The Seven C’s of Communication

6.Courtesy.
Use nondiscriminatory expressions.

>. Use language for all kind of people.


The Seven C’s of Communication

7.Correctness.
 Use the right level of language.

 Check the accuracy of figures, facts


and words.
The Seven C’s of Communication

7.Correctness.
Use the right level of language.

More Formal Less Formal


Participate  Join
Procure  Get
Endeavor  Try
Ascertain  Find out
utilize  Use
The Seven C’s of Communication

7.Correctness.
Check the accuracy of figures, facts
and words.

>. Verify your numerical data.


>. Double check your totals.
>. Ask someone else to read you
message.

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