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7 C'S of English
7 C'S of English
7 C'S of English
Communication
Prepared by: Naseer Ahmed
The Seven C’s of Communication
7 Principles of effective
communication.
1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
The Seven C’s of Communication
Oral
Writing
The Seven C’s of Communication
1.Completeness
Provide all necessary information.
Answer all questions asked.
Give something extra, when desirable.
The Seven C’s of Communication
1.Completeness
Provide all necessary information.
1.Completeness
Answer all Questions asked.
1.Completeness
Give something extra, when
desirable.
2. Conciseness.
Wipe out wordy expression.
Add only relevant information.
Avoid unnecessary repetition.
The Seven C’s of Communication
2.Conciseness.
Wipe out wordy expression.
>. Using Single-words instead of too long.
>. Bullet your words
The Seven C’s of Communication
2.Conciseness.
For Example;
2.Conciseness.
Add only relevant information.
2.Conciseness.
Avoid unnecessary repetition.
3.Consideration.
Focus on “you” instead of “I” and “we”.
Show audience interest in the receiver.
Emphasize positive, pleasant facts.
The Seven C’s of Communication
3.Consideration.
Focus on “you” instead of “I” and “we”.
3.Consideration.
Show audience interest in the receiver.
3.Consideration.
Emphasize positive, pleasant facts.
>. Be Optimistic.
Favorably Unfavorable
Happy Unhappy
Help Hopeless
Generous Reject
Pleasure Trouble
Loyal Unfair
Thanks Regret
The Seven C’s of Communication
4.Concreteness.
Use specific facts & figures.
Put actions in your verbs.
Choose vivid, image-building words.
The Seven C’s of Communication
4.Concreteness.
Use specific facts & figures.
Instead of writing;
It should be written;
In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610.
The Seven C’s of Communication
4.Concreteness.
Use specific facts & figures.
Slightly
Small
Soon
A few
Almost
Several
The Seven C’s of Communication
4.Concreteness.
Put actions in your verbs.
4.Concreteness.
Choose vivid, image-building words.
5.Clarity.
Choose Precise, concrete and familiar
words.
Construct effective sentences and
paragraphs.
The Seven C’s of Communication
5.Clarity.
Choose Precise, concrete and familiar
words.
5.Clarity.
5.Clarity.
Construct effective sentences and
paragraphs.
6.Courtesy.
Be sincerely tactful, thoughtful and
appreciative.
Use expression that show respect.
Use nondiscriminatory expressions.
The Seven C’s of Communication
6.Courtesy.
Be sincerely tactful, thoughtful and
appreciative
Tactless, Blunt More Tactful
6.Courtesy.
Use expression that show respect.
6.Courtesy.
Use nondiscriminatory expressions.
7.Correctness.
Use the right level of language.
7.Correctness.
Use the right level of language.
7.Correctness.
Check the accuracy of figures, facts
and words.