COMMUNICATION

LESSON OBJECTIVES
The learner:
defines communication.
identifies the elements of
communication.
explains the nature and process of
communication.
uses various strategies in order to
avoid communication breakdown.
 POINTS TO CONSIDER

 process of TRANSMITTING ideas,

information, and attitude

 takes place from one person to

another
use of COMMUNICATION SYMBOLS
such as words, pictures, figures, or
gestures
 DEFINITION

Communication is the process of

transmitting ideas, information and
attitudes from one person to another
by the use of symbols such as words,
pictures, figures or gestures.
 ETYMOLOGY

Communication was derived from

the Latin terms, COMMUNICARE
which means “TO SHARE,” and
COMMUNIS which means “TO
MAKE COMMON.”
 ETYMOLOGY

IDEAS!
The main concern of
communication is create in a
receiver’s mind a COMMON or
similar idea present in the mind
of the communicator.
 ETYMOLOGY

IDEAS!
The idea which the
communicator intends to deliver
must be SIMILAR to the idea that
will be eventually received by the
receiver.
 BASIC ELEMENTS

1. COMMUNICATOR- Sender/Speaker/
Writer/Transmitter

2. RECEIVER- Recipient/
Listener/Reader

3.MESSAGE – Code/Idea
 OTHER ELEMENTS
1. MEDIUM (Channel) - The pathway
through which the message is
physically transmitted
2. FEEDBACK – A message indicating
the effectiveness of the
communication process.
3.CONTEXT - The situation, setting, or
environment where communication
takes place.
 OTHER ELEMENTS

4. NOISE (Interference) – A barrier in

communication

Types:
a. Syntactic (grammar and structure)
b. Environmental (physical disruption)
c. Psychological (attitudes and emotions)
d. Physiological (physical disabilities)
e. Cultural (practices and tradition)
TYPES OF COMMUNICATION

1. VERBAL – uses WORDS, whether spoken

or written (e.g. Oral Communication and
Written Communication)
TYPES OF COMMUNICATION
ORAL vs. WRITTEN COMUNICATION
√NATURE
Spoken Uses written text
√PARTIES
Speaker & Listener Writer & Reader
√RELATIONSHIP OF PARTIES
More direct Less direct
TYPES OF COMMUNICATION
ORAL vs. WRITTEN COMUNICATION
√KEYS TO EFFECTIVENES
Personality Vocabulary / Word
& Voice Power

√ADVANTAGES
Intimacy of Parties Permanence
 TYPES
2. NON-VERBAL- uses Body Language
and Object Language (e.g. Gestures,
Pictures, Figures, Appearances,
Arrangements)
 VERBAL AND NON-VERBAL SYMBOLS

What non-verbal symbols are usually used by

speakers when they say the following?

1. Come here. 6. Hand that over to me.

2. It’s over there. 7. Turn left.
3. Sit beside me. 8. I said one not three.
4. No way! 9. It was this wide and this
thick.
5. That’s right! 10. It was not I who did it.
Now, show some facial expressions and use
the right tone of voice to show the
indicated feelings and the messages
enclosed in parentheses
1. Really? A. Shock (That’s terrible!)
B. disbelief (That cannot be true)
2. Excuse me. A. apology (I’m sorry)
B. disgust (How dare you!)
C. Need for attention (May I
have you attention please.)
3. Come again.
A. interest (You’re welcome to return)
B. uncertainty ( What’s that you said?)
 BASIC STAGES

1. STIMULUS (Finding a reason to

communicate)
2. FORMULATION (Creation of the
Message)
3. FILTERING (Overcoming
Communication Barriers)
 7 C’S OF AN
EFFECTIVE
COMMUNICATION
1. Completeness
Communication should include
everything that the receiver needs to hear
for him to respond, react or evaluate
properly.
2. Conciseness
Conciseness does not only mean keeping
the message short but making it direct or
straight to the point. Insignificant or
redundant information should be eliminated.
3. Consideration

To be effective, the speaker should always

consider relevant information about his
receiver such as mood, background, race,
preference, education, status, needs among
others. By doing so, he can easily build
rapport with the audience.
4. Concreteness

Effective communication happens when

the message is concrete and supported by
facts, figures, and real-life examples and
situations.
5. Courtesy

The speaker shows courtesy in

communication by respecting culture, values
and beliefs of his receivers. Being courteous
all the time creates a positive impact on the
audience.
6. Clarity

Clarity implies the use of simple and

specific words to express ideas. It is also
achieved when the speaker focuses only on a
single objective in his speech so as not to
confuse the audience.
7. Correctness

Correctness in grammar and pronunciation

eliminates negative impact on the audience
and increases the credibility and effectiveness
of the message.