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Learning Objective of The Case Study
Learning Objective of The Case Study
There are two case series. The case series discusses the
applicability of the hypermarkets and supermarkets
business models in Asian contexts.
Within 5 years there were 25 Wal-mart stores earning a total revenue of $12.6
million in sales.
In 2005 Wal-mart incorporated sustainability in it’s business under their CEO H
Lee Scott Jr.
Presently 7,800 stores and club locations in 15 markets employ more than 2
million associates, serving more than 176 million customers a year
ABOUT CARREFOUR
The first Carrefour store opened on 3 June 1957, in suburban
Annecy near a crossroads (carrefour in French). The group
was created by Marcel Fournier Denis Defforey and Jacques
Defforey and grew into a chain from this first sales outlet
Strengths
Industry Leader
Well established vendor relations
Cost leadership
Weaknesses
Low profit margins
High work force requirements
In china it do not study the market that’s why its first
attempt was failed
CONTINUE..
Opportunities
Threats
Sources of cost reduction may not be unique and
other competitors can copy cost reduction strategies.
METRO SWOT ANALYSIS
Strength
1. Expansion to more lucrative (Profitable) markets like China and
Japan.
2. Low decoration cost
3. Strong relationships with suppliers
4. Suitable store location.
Weaknesses
1. Expansion in one direction.
2. Membership card system that might narrow segment.
3. Only confidence on local suppliers.
Threats
1. Consumers fluctuating tastes
2. High level of competitors
3. Economic downturn
4. Economic, political and legal risks
Strengths
1.Increasing market share.
2.Tesco online.
3.Brand value.
Weakness
1.Dependence upon the UK market.
2.Serial acquisitions
CONTINUE..
Opportunities
Threats
ECONOMICAL INFLUENCE
SOCIAL INFLUENCE
TECHNOLOGICAL INFLUENCE
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