Chandradarshan Jain
INTRODUCTION
2010
Founded by Bhavesh
Agarwal and Ankit Bhati
7,00,000
Vehicles building mobility for
a billion Indians across the
country
8,00,000
Empowered driver-partners
operating across 110 cities
for a better tomorrow
6000+ Holding
Employees work tirelessly to
provide you with the best in
technology and service
110
Cities serviced by the Ola
fleet to get you to your
destination on time, every
time
3rd
Ranked startup in India
 Price

People Promotion

Product 8 P’s of Process

Services

Place Physical Evidence

Partnership
 Product

City Ride Ola Play

Auto, Share, Micro, Mini, Prime Sedan, Play pre-buffered HD content and get
Prime Play, Prime SUV, LUX, E-Rick, Kaali personalized updates. Create an ambience
Peeli, Shuttle that's perfect for you.

Outstation Ola Select

Mini, Prime Sedan, Prime Play, Prime SUV, No peak pricing, priority booking and
Lux, Shuttle more benefits with Select membership!

Rentals Ola Corporate

Mini, Prime Sedan, Prime Play, Prime SUV, Taking care of travel for your
Lux organization!

Ola Money Ola Share

Gateway to cashless world. Hassle free
Car-pool with Ola Share for
payments for hotels, food, cabs, flights,
minimum deviations and lower AC cab
groceries and music using Ola Money. Easy,
fares
fast and safe payments.
Ola Boat
Go anywhere at any situation

Committed to providing transportation

facility even during flood situation
 Price

Peak Pricing

Demand Supply Peak Pricing

Demand Supply Peak Pricing

Pricing Components

1 Basic Fare

2 Distance Fare

3 Wait time fare

4 Ride time Fare

5 Advanced Booking Fees

6 Peak Pricing

Taxes and Fees ( CGST, SGST/UTGST/IGST, Toll tax,

7 Parking Fee, Public Transport hub charge)
 Place
Physical Presence Virtual Presence

110
Cities serviced by the Ola
fleet to get you to your
destination on time, every
time
 People

6000+
Employees work tirelessly
to provide you with the
best in technology and
service

8,00,000
Empowered driver-partners
operating across 110 cities
for a better tomorrow
 Process

Booking of Ola cab via its Mobile

App
Booking of Ola cab via its Website
Booking of Ola cab via
SMS
Physical Evidence
 Promotion
Offline Promotion

Print Media Public Display Hoarding TV

Ads
Online Promotion
Partnership
Flower of Service Booking Confirmation
Car Tracking

Cash Payment Information

Cashless Payment
Route guidance

Order taking
In-built App Bill

Billing
E-mail Bill Transportatio Via App, Website, SMS
n

Ola Select
Ola Money AC/ non-AC, Ola Play
Safe Keeping Free Wi-Fi

Luggage
SOS
 Service Distribution Channels
Websit Mobile app SMS Vehicl
e e
Business and Zero Car of Free Two-
Revenue Model Maintenance Insurance Paid
choice Holiday
Trip based
Commission
Car on lease
In-car
Advertisement
Web

Commission
App Booking OLA Revenue on Peak
time
Corporate
SMS Tie-ups

Own Car Fee from

taxi-driver

Freedom of Daily 24/7 Freedom of

work Payment Support Booking
 Customer Relationship
Program and Offers
External Customer
Internal Customer

Driver Education Program

Skill Training
Provide training related to
Communication skill
Customer handling skill etc.

Technical Training
Provide training related to
Application working

Business Training
Provide training related to
Business tactics
 Social Communication and Customer support

Facebook Chat boat Twitter

Customer Support Customer Care
Customer’s Review
Thankyo
u Bye…..
Bye…..