The Moroccan national

tourist office

Submitted by : Supervised by :
HAJAR SOUAH

Academic year : 2020/2021

  Morocco is a country located in Northwest
Africa.
 It is a vast country and geographically
speaking it is very big and you find many
different types of landscapes.

 In the same country you can do some surf in

the ocean, camel trekking in the desert, skiing
in the mountains, oasis and palm grove hiking
and much more,

About the kingdom of  Morocco population is estimated at 36

million people
morocco on
 The capital city of Moroco is Rabat
 Tourism in Morocco

 Tourism is one of the main economic drivers in Morocco

 25%
of the Moroccan workforce is employed by the tourism industry

 The number of tourists visiting Morocco increased 5.2 percent year-

on-year to a record 13 million in 2019

 Morocco's major tourist destination is Marrakech city

 ONMT
• The Moroccan National Tourism Bureau (ONMT)
was created in 1918,It is a public organization of
ministry of tourism

• It Is one of the main promotors of moroccan

tourism industry ,has branches in Europe, Asia,
Africa and America

• Mission:

 promotes and markets Morocco as a

destination, nationally and internationally

Logo of the office  Activate presence in international meetings of

the tourism industry

 Implementing the institutional communication

.and digital marketing strategy
 Vision/Planning

• Make tourism one of the engines of economis ,social and

cultural development

• Diversify the offers in terms of tourist destination/brand:

Culture
Nature
Seaside tourism
• Increase the numbers of visitors each year
 Product development

 segmentation strategy

 Marketing and communcation strategy

 Studying of tourism products demanding by tourists:

nature and adventure

Water sports
Golf
wellness
 Brand management

Regional tourism brand

• Build a brand strategy around the regions and their products

. More visibility

The regions will be able to improve their images and bring out their diversity and differentiation
in line with the values of the region,
 Training

 Organization of multiple  Tourism Marketing Days (TMD)

conferences and meetings for training .
tour operators and professional
of tourism

 Workshops  “experts of Morocco” ,Online

training in profit of travel
agencies
 Non-profit tourist information

• Information centers that aimed to tourists and

days trips

• Regional delegations

• website /social media where costumers can find all

about travel tips,tourist attractions and
administrative formalities
www.visitmorocco.com
• Guides books /brochures
THANK YOU