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Cri Lecture Obe 8 Entrepreneurial Marketing
Cri Lecture Obe 8 Entrepreneurial Marketing
Lecture 8:
Entrepreneurial marketing
Topic Learning Outcomes
• http://www.ted.com/playlists/2/tech_breakt
hrough
https://hbr.org/2014/12/a-lean-startup-approach-to-international-
development
BM006-3-2-CRI CREATIVITY & INNOVATION ENTREPRENEURIAL MARKETING
Definitions: Marketing ...
Markets
existing new
Market
existing Penetration Development
Products
Product
new Development Diversification
Q&A
• Intellectual property
• https://500.co/startups/
• http://graphics.wsj.com/billion-dollar-club/