GMU TRAINING MODULE FOR ACADEMIC COUNSELLOR

GMU

• Business delivery(DMU) - (Ashok Deepan, Upneet)

Debut • Supporting Unit (CAM,ACT) - (Manish, JP, Sachin and
Rubini)

• GMU is a lead generating company

GMU • GMU’s clients are colleges/University
Prologue • Leads are students looking for admissions

• Lead Flow
Process Knowledge • Lead dash board
• Acquiring campaign details
• Call Flow & Lead Disposal State
• Written Assessment
• Scenario based Questions
Assessment • Evaluation by Trainer & Managers
 HISTORY OF GMU
• GMU was Incorporated by Upneet and
Hardik.
2014 • With team size of 3.

• The Times group funded in the 2015.

• We hit 1 million in traffic
2015 - 2016 • Team size is 3 to 15.

• Now team size is 50 .

• In this year we hit approx. 4.5 million in
traffic.
2017
• We are a steady growing company.
 GMU ORGANIZATION CHART
Tech BD CONTENT BUSINESS DELIVERY SEO HR

Nirmanyu Divya Jeeven Ashok Himanshu Juhaina

Priya - Exams
Devt Satvinder Shameer + Sunil -US Client Account Manager Harshith
• Mahesh • Heading Raj. + Punjab Ajmal – Admission +
Reviews
• Merwin Nutan
Sachin – Govt Exams
Design • Karnataka Kajal – College Content Manish JP
• Pravat Barun
• Delhi [with Divya]
Sachin
Surashree
• WB
Darshan
• Chennai Voice Acquisition Digital Acquisition
Deepak
• TBD
Rubini TL DMM DME

Academic counselors New Hire Sumanth New Hire

LEADS FLOW

User Searches query in Google

Visits GetMyUni Page.

User Clicks Here to Visit

GETMYUNI
LEADS FLOW
An Auto-Popup asks to fill his/her details

User Verifies the OTP sent to his/her

Mobile Number
If the user verifies his/her lead It is
an OTP VERIFIED LEAD
LEADS FLOW

When a Candidate clicks on “Interested” the course is

pulled automatically while other information are asked
LEADS FLOW
LEAD DASH BOARD
 Types of Process

Voice Acquisition Digital Acquisition

(voice communication, Review calling) (SMS, Email, Push Notifications)
 SOFT SKILLS
Communication
i. Professionalism
ii. Clarity & Concessive
iii. Confident
iv. Cohesive conversation (Link Questions)
v. Good conversing & Listening skills
vi. Rate of Speech
 FLOWCHART
Voice Acquisition

Acquiring CALL STRUCTURE

campaign details

READING THE PROBING PITCH AFTER CALL WORK

BROCHURE, CALL FLOW CALL OPENING CALL CLOSURE DOCUMENTATION
WEBSITE (ACW)
 ACQUIRING CAMPAIGN DETAILS

READING THE BROCHURE, WEBSITE

• Established year
• Approved and affiliated
• Ranking of the college/university
• Courses availability
• Check the eligibility
• Scholarship provided
• Placement package, average and highest package provided
• Recruiting companies
 CALL FLOW

Call Flow contains:- Call Opening

Probing
Pitch
Call Closure
 CALL STRUCTURE

CALL OPENING

• Good morning
• Hi I am “your name” calling on behalf of “college name”.
• Am I speaking to “Student’s name”.
 
 PROBING
Are you
interested to
NO do “course
name” this
year

YES
If NO then
say “Thank
You” and
Hang Up
Pitch for the
college/university
 PITCH

• The university has been established in the year.

• The university is approved and affiliated.
• Ranking of the college/university
• We provide scholarships.
• We provide educational loans.
• We provide placements with an average and highest package.
 CALL CLOSURE

• I’ll forward your number to the senior admission counsellor they will
be contacting you within 2-3 days.
• Do you have any Questions?
LEAD DISPOSAL STATE

Lead
disposal
are not
spoken
calls
 AFTER CALL WORK DOCUMENTATION (ACW)

• Eligibility ( 10th , 12th Percentage)

• Course Specialization (eg:- btech – Mech, CSE, Civil)
• Competition exam score ( If applicable)
THANK YOU